Highland Park, IL (PRWEB) February 21, 2012
OpinionLab, the pioneer and global leader in Voice of Customer (VoC) feedback innovation, today introduced industry-first capabilities that allow consumers to share photo and / or audio feedback with businesses at anytime, from anywhere.
OpinionLab clients can now gain new visibility into the context of customer experience by inviting consumers to send pictures and voice memos while shopping in a store, using a product or interacting with a brand in any way. This breakthrough brings the industry one step closer to true, unmediated Voice of Customer.
“OpinionLab is steeped in innovation, so we’re always pleased to introduce another first,” said Jonathan Levitt, Chief Marketing Officer at OpinionLab. “Photo and audio feedback technologies give consumers greater flexibility in how they communicate with brands—while providing those brands with more meaningful insights. Audio attachments, for example, give organizations new visibility into customer experience by providing opportunities for sentiment and tone analysis. Such capabilities shorten the gap between feedback and insight, bringing brands and consumers closer than ever before.”
Feature & Benefit Overview
OpinionLab clients can invite photo and voice-recorded feedback from any mobile comment card or survey. So now, a shopper leaving feedback through a company’s mobile app can easily include a photo of a neglected store bathroom or a voice message praising a particularly helpful employee. As comments are submitted, VoC reports update in real time while key stakeholders across the organization receive ongoing alerts based on customized parameters.
Throughout this process, new audio and image capabilities help brands more accurately identify and respond to customer-experience issues in real time while gaining a clearer big-picture understanding of the goals, successes and struggles of their customers.
OpinionLab is the pioneer and global leader in Voice of Customer (VoC) feedback innovation, serving a prestigious client list that includes nearly half of Fortune 50 organizations such as Walmart, Bank of America, Ford Motor Company, and many more. With real-time listening solutions for every brand touch point, this pioneering VoC platform invites consumers to share input in their own words, at anytime, from anywhere, helping organizations collect, understand and leverage both structured and unstructured customer data. For over a decade, hundreds of the world’s leading brands have looked to the familiar [+] feedback symbol to better acquire, engage and retain customers through an approach so streamlined it’s groundbreaking: listen always, listen everywhere. The result is actionable customer insight that sparks foundational improvement to companies’ products, people and brands.
For more information, visit http://www.opinionlab.com.
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