Taichung, Taiwan (PRWEB) February 22, 2012
MoShang had an idea that is bringing his music to the edge of the technological tide. The idea was to create an album that could remix itself on every listen and would never play through twice in exactly the same way. That idea is now a reality in the form of an app called "What Comes Around" for iPhone and Android smartphones. It also uses the smartphone's microphone to allow listeners to mix in their unique environmental sounds.
MoShang is originally from South Africa, but the producer has been based in Taiwan for the better part of a decade. His music is best described as relaxing and energizing. The relaxing component comes from MoShang’s choice of instruments and chord progressions which are rooted in the tradition of downtempo electronica by artists such as Kruder & Dorfmeister and Air. The energizing aspect comes from his fondness of hip-hop and broken beats that are sped up on this release almost into the terrain of dance music.
MoShang is both creative and prolific. He has composed and produced six previous albums and has released more than one hundred and thirty hours of original music by way of his Live Online Podcast. However, he faced a number of challenges in creating a musical app. The biggest challenge stemmed from the fact that he had no previous programming experience. He quickly discovered that he could garner his own teaching through the wealth of information and tutorials available for free on the web. Additionally, all of the software tools used on this project are available for free download online thanks to the generosity of the free software community.
Further challenges on the project included adapting his music to suit the requirements of an app. The faster tempo, for example, allowed for shorter musical samples that would result in a smaller download size for the app. Another challenge faced was translating some of the DJing tricks he acquired while producing his Live Online Podcast into code. It allows the music to remain interesting, even though it is based on a relatively small collection of musical samples.
MoShang’s main aim was to engage with current technology, and to make a modest contribution to the debate regarding the future of recorded music. Though it's unlikely all albums will be made like this in the future, it does point to one direction albums could take. Ultimately, though, he wanted to create an album of music that sounds like it was made by a human, and not a machine.
"What Comes Around" is available as a fourteen song full version, as well as a five song free version. For Android smartphones, it is available as a stand-alone app in the Android Market. For iOS devices the album is available as a scene for the RjDj host app (a free download from the App Store).
About MoShang :
An award-winning artist whose work has appeared on Discovery Channel and in National Geographic Asia’s “Koxinga: A Hero’s Legacy,” MoShang is an increasingly in-demand soundtrack composer-producer. He has called Taiwan home since he left his native South Africa in 2003. Recipient of an Avanti Craft award for original music for the short film “Angels in a Cage,” his influences range from Downtempo to Nu jazz, with subtle Asian and World influences. Listeners around the globe enjoy the chill atmospheric sounds that have become the hallmark of MoShang’s style.