Rather than feature our extensive range of 15,000 products we wanted to leverage on our service excellence.
Rotherham, South Yorkshire, UK (PRWEB UK) 21 February 2012
Maplin, the electronics specialist is launching a TV advertising campaign. This will be the first TV appearance for the Electronics retailer in 7 years. The 10 and 30-second TV spots focus on the quality customer service and expert knowledge that Maplin offers.
The advert is fun and unexpected, taking a pop at the set-in-store style of many retail adverts. It features a couple who like the Maplin sales advisors so much they want to take them home.
Chantel Clarke, Marketing Manager at Maplin: “Maplin haven’t featured on TV for 7 years so we are very excited about this new project. Maplin operate over 3 distribution channels, and our unique strength is our excellent customer service and product knowledge. Rather than feature our extensive range of 15,000 products, we wanted to leverage on our service excellence”
The Maplin advert will broadcast in the London region only across ITV1, C4 and Five. Newly appointed media agency, AdConnection have planned the campaign to ensure it reaches the wide customer base from males to families including high profile spots in football internationals to Coronation Street. Catherine Becker, CEO at AdConnection says “We’re delighted to be working with such a prestigious brand as Maplin with such a heritage on the high street and online, and to take it to the next stage of growth with this TV campaign.”
The new Maplin TV advert will start airing on 25th February.
Maplin Electronics, launched by two technology enthusiasts in 1972, is the UK’s biggest and best specialist retailer of consumer electronics. It has over 195 stores in the UK and employs more than 2,000 people. Every year they sell to more than 11 million customers and their internet site receives over 27 million visitors. The Maplin product range covers cables, communication, components, computing, home & car, music, power, Sat Nav, tools and TV & Satellite.