Online Turf moves into fashion with Thomas Tait at London Fashion

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Online Turf provided an unusual catwalk at the Thomas Tait fashion show at London Fashion Week.

Credit: Catwalking.com

Credit: Catwalking.com

Of course, we’re delighted to have provided the turf... Although the designers we normally assist are landscape designers, it’s great to see the turf in such a different arena and perhaps it will inspire other designers to think of us in the future!

Online Turf provided an unusual catwalk at the Thomas Tait fashion show at London Fashion Week.

Over the weekend, Online Turf provided an unusual catwalk at London Fashion Week. Fashion designer Thomas Tait, heavily tipped for success, opted to have a catwalk made from turf and chose Online Turf to supply the turf.

One of the most promising young designers exhibiting this year during London Fashion Week, Thomas Tait took his MA from Central St Martins in 2010. Only 24, he has already designed a collection for ASOS and is regularly named in discussions about new movements in fashion. (http://www.independent.co.uk/life-style/fashion/features/simple-pleasures-the-new-minimalists-6804620.html) He presented his collection as part of NEWGEN, sponsored by TopShop.

Thomas chose to use the turf to echo the feeling of an early autumn morning for his Autumn/Winter 2012 collection. “I grew up in the Canadian suburbs, and I always loved the smell of fresh grass, the smell of a freshly laid or freshly mown lawn,” he explained. “The clean, ‘fresh and now’ look was a deliberate aim throughout the collection.”

This year’s collection was inspired by ‘Workwear, cowboys, and Buffy’, which isn’t a usual description for turf. However, a practical approach to clothing combined with a close attention to detail lends itself to natural products such as turf, and the colour of the plant complement the monochromatic nature of the collection. The mustard coloured pieces in particular seemed to echo the practical workwear worn by Online Turf’s production staff, whilst keeping a sense of femininity appropriate for high fashion.

“Of course, we’re delighted to have provided the turf,” says managing director Ian Mercer. “Although the designers we normally assist are landscape designers, it’s great to see the turf in such a different arena and perhaps it will inspire other designers to think of us in the future!”

The turf went down quickly and easily in the indoors location, and the models coped well on the unusual catwalk. By choosing the ‘Stadium’ turf, Thomas made sure that the turf was hard-wearing but of the best possible appearance. Online Turf was able to deliver the turf directly to site on a Saturday, allowing the space to be prepared for the exhibit on Sunday. Although Online Turf primarily concentrates on turf for use in the domestic garden, they’ve often provided turf for more unusual purposes. Online Turf has supplied turf for roof installations at Glastonbury Festival, photoshoots and even for a charity fire-walk! Although turf is a natural product and won’t last for long inside, the advantage of this flexible and resilient plant is that it can be perfect for a short term event such as an exhibition of a fashion collection.

Who knows? Perhaps Online Turf will next be seen in Vogue.

London fashion week is running until 23/02/12: http://www.londonfashionweek.co.uk/

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Colleen Cheetham
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