Baby Loves Disco Launches 2012 'We Are Family' Tour

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Baby Loves Disco (http://www.babylovesdisco.com), the internationally acclaimed family dance party phenomenon, will launch its 2012 “We Are Family” tour, presented by H&M, which will run from March through November, producing more than 100 events this year.

Once Again, H&M (http://www.hm.com/us/department/KIDS) Presents This Year’s Tour to more than 50 Cities;
Several Events Will Be Held at Loews Hotels

Baby Loves Disco (http://www.babylovesdisco.com), the internationally acclaimed family dance party phenomenon, will launch its 2012 We Are Family Tour, which will run from March through November, producing more than 100 events this year.

At Baby Loves Disco real DJs spin G-rated dance tunes, and hundreds of parents, grandparents and kids dance and party groove along and enjoy all kinds of creative fun. Games, dance contests, crafts, kid-friendly spa services and goody bags are all part of the admission fee. Giant video screens not only show music videos, they also allow dancers to check out their moves big time. And the whole family may remember the occasion with photos from the new Baby Loves Disco photo booth.

Baby Loves Disco gets families dancing at all kinds of venues, from the hippest nightclubs, Loews Hotels shopping malls, community centers, military installations and hospitals.

This year, in addition to ten events in the core cities of NYC and Philadelphia, Baby Loves Disco will travel all over the United States, including: San Francisco, Los Angeles, San Diego, Boston, Dallas, Baltimore, Denver, Salt Lake City, Portland, Seattle, Florida, Atlanta, Ohio, Chicago, Minneapolis and more. Baby Loves Disco's YouTube channel will feature reality-show style videos from each city as the tour progresses.

Born in the City of Brotherly Love in 2007 and created by two parents, Heather Murphy Monteith and Andy Blackman Hurwitz, Baby Loves Disco is a true family affair, with Marketing Director Kelly Miller and her husband Gregory Miller managing events in NYC and many other towns on the tour. Now that Andy’s two eldest sons Samson and Charlie are old enough, they will join the tour occasionally this year. The “Disco Diaries” blog documents the fun they have with dad on the road: http://thediscodiaries.com/

New interactive features of this year's Baby Loves Disco’s We Are Family Tour include:

  • Family Dance-Off: At each event, families will demonstrate their best moves, and the DJs and MCs will chose the local winners, whose images will be posted on babylovesdisco.com for online national voting. Later this year, a championship weekend will be held in New York, and H&M will outfit all winners.
  • Family Style Tree: Tables will be covered with crayons, markers, stickers, and more, so each family may create their own family-style tree highlighting the pizzazz and style of every member. Families can take a picture and submit to Baby Loves Disco’s Facebook page to showcase their family-style tree online.
  • Family Photo Booth: Partner NYC Photo Booth http://nycphotobooth.com/ will create a custom Baby Loves Disco booth. Families who get their photos taken will get to take the images home , and they will also be posted directly to the Baby Loves Disco Facebook page.
  • H&M Family MakeOver Contest – This contest will be announced soon: any family can upload a short video asking Baby Loves Disco and H&M to choose them for a full family makeover, and the winning family will work with a personal shopping assistant to realize a brand new look for everyone in the clan!

“It’s been a slow climb for us over the past couple of years,” notes Blackman Hurwitz. “The enthusiasm and energy from parents has only increased over time, and we are more excited than ever to present the best Baby Loves Disco events ever this year.”

Baby Loves Disco is wildly fun, and it’s good for you, too. And it’s not just that Baby Loves Disco helps families burn calories. Blackman Hurwitz points to recent early childhood research that indicates how good dance is for a young child’s development, particularly the sort of “Freeze Dance” activity that is common at Baby Loves Disco events.

Many of the “We Are Family” tour events will be free in more than 40 malls, courtesy of H&M. These events regularly draw hundreds of families.

The Baby Loves Disco We Are Family Tour is presented by H&M, and several of this year’s events will once again take place at Loews Hotels & Resorts. Returning partners include Creativity for Kids, Honest Kids, Plum Organics, Green Toys, Piggy Paint, Snikiddy, Ella’s Kitchen, Macaroni Kid and more.

More information, including complete updates and ticketing information for local Baby Loves Disco events, may be found at http:/http://www.babylovesdisco.com

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Beth Blenz-Clucas
Sugar Mountain PR
(503) 293-9498
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