The Real Estate Book Releases Android App to Reach More Home Shoppers on the Go

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As more prospective home shoppers use their phones to find a place to live, The Real Estate Book has released a new Android App to help them find homes, interior photos, maps, and more.

Sample Screenshot from The Real Estate Book's New Android App

Today we have combined the usefulness of a handy printed piece with the power of the mobile phone to further extend value to our advertisers and the home shopper. Our goal remains to help people find a place to live whether in print, online or mobile.

Finding a new place to live just became easier for consumers - who can now browse homes on their smartphones. The Real Estate Book recently launched an additional mobile tool - a free Android App to make looking through photos, maps, and more information a better experience for home shoppers.

Consumers may download the app for free from the Android Marketplace. According to Nielson Research, more people will own smart phones than personal computers or laptops as soon as 2013, and ComScore Research indicates that 73% of local searches (such as looking for a home) are currently performed through mobile web browsers. “Shopping for a home is an inherently mobile experience; driving through neighborhoods, in and out of cars and homes. We've always known this and this need for portability was an early contributing factor to making The Real Estate Book digest sized" says Scott Dixon, Real Estate Vertical President, Network Communications, Inc.

“Today we have combined the usefulness of a handy printed piece with the power of the mobile phone to further extend value to our advertisers and the home shopper. Our goal remains to help people find a place to live whether in print, online or mobile.”

The Real Estate Book Android App Features

  •     Search by city, state OR zip
  •     Search by GPS
  •     Advanced Search
  •     Recent Search History
  •     Search Results (in Map or List views)
  •     Home Details (Photos, Price, Description, Call/Email, etc.)
  •     Save to Favorites, Save Notes, Driving Directions, Map Location, Email to a Friend
  •     Widget for Android Home Screen
  •     View in Landscape and Portrait Mode
  •     Android Operating System: 2.1+
  •     Available for FREE
  •     Located in the Android Market as “Real Estate Book”

About The Real Estate Book
The Real Estate Book has been helping real estate professionals connect with buyers and sellers for over 30 years. Available in print and online in over 400 markets across the U.S., Canada and the Caribbean, The Real Estate Book delivers credible, proven results to its advertisers who benefit from a wealth of experience and an integrated media platform that showcases their listings in a variety of ways. With 6 million magazines in print every 4 weeks, The Real Estate Book gets nearly 2 million unique visitors on its Web site, http://www.TheRealEstateBook.com, and features thousands of homes for sale, new home communities, and local information.

About Network Communications, Inc.
Network Communications, Inc. is a leading local media company providing lead generation, advertising and Internet marketing services to the housing industry. The Company’s leading brands are Apartment Finder, The Real Estate Book, Digital Sherpa, Unique Homes, New England Home and Atlanta Homes & Lifestyles. NCI has market representation in more than 500 local markets around the United States. The Company’s strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution and content management infrastructure. NCI distributes more than 9.4 million local print catalogs of apartments for rent and homes for sale every month through more than 300,000 distribution points; NCI’s websites are leading Internet destinations for consumers looking for homes to rent or buy, with an average of 2.0 million unique users every month; and it provides Internet marketing services using social media tools to its customers.

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Rebecca Chandler
Network Communications, Inc.
770.962.7220 24672
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