GoldMax Expects to Pump Over $100 Million into Local Economy in 2012

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GoldMax, with more than 200 stores in operation in the U.S., has recently added three new stores in Southern California. GoldMax offers cash for unwanted jewelry, coins, sterling silver flatware, tea sets, and candlesticks in an upscale environment. Robin Leach, former host of the Lifestyles of the Rich and Famous, is the national spokesperson for GoldMax and has been instrumental in the success of the GoldMax campaign, "Turn your jewelry box into your own personal ATM at GoldMax."

With Robin Leach, former host of Lifestyles of the Rich and Famous as its spokesperson, GoldMax USA, the largest chain of stores specializing in buying gold and precious metals from consumers in the U.S., expects to pump more than $100 million into the local economy this year by offering consumers the opportunity to cash in on the escalating prices of gold and silver. Last year, the company opened more than 70 stores across the country and spent in excess of $75 million buying consumers' gold and jewelry. With more than 200 stores in operation and additional stores being added nearly every week, GoldMax offers cash for unwanted jewelry, coins, sterling silver flatware, tea sets, and candlesticks in an upscale environment.

In Southern California, GoldMax recently celebrated the grand opening of new stores in Buena Park at 8901 Valley View, Suite B; in Rancho Cucamonga at 6371 Haven Avenue, Suite 3; and in Oceanside Vista Way at 2174 Vista Way, Suite 1A. With 33 stores in operation in Southern California, GoldMax plans to open stores in Escondido, Chino Hills, Santa Ana, Santa Marcos, and Rancho Bernardo within the next 30 to 90 days.

"There are lots of new cash for gold stores popping up, but the GoldMax brand is different," said GoldMax co-founder Jordan Sadoff. "GoldMax store interiors are outfitted with a comfortable waiting area with one or two flat-screen televisions, jewelry showcases, and desks to meet privately with each customer. The stores, which range from 700 to 4,000 square feet, resemble a cross between an upscale jewelry store and a business office."

"We want our customers to feel comfortable and enjoy their experience at GoldMax," said GoldMax co-founder Scott Garber. "Our operation certainly has shattered any comparisons to a pawn shop or any other gold buying company. Customers can come in for a free, no obligation quote, within a comfortable, high class setting – and, if they’re ready to sell, they can do so right on the spot."

GoldMax has changed the “cash for gold” game, and based on the company's success with more than 200 stores and over 1 million satisfied customers, it’s apparent that the public loves GoldMax. "People of all ages and economic backgrounds are rummaging through their jewelry boxes, closets and drawers, attics or basements and garages looking for unwanted items to sell," said Sadoff.

"Our customers remark how much fun they have searching for jewelry, precious metals and various collectibles that they can bring in for a quote. They are often very surprised when they learn how much money they can get, even just for a few items. We often hear descriptions like 'I went on a treasure hunt in my home' or 'I went shopping in my closet or garage.' We love to hear all of the great stories that are told by GoldMax customers. Many say how addicting this can be, too," Garber added.

"Last week, a customer came in with a small jewelry box stuffed with some broken gold and she received over $2,200. She was just ecstatic," Sadoff said.

GoldMax will purchase gold (any karat), silver, platinum, necklaces, bracelets, rings, earrings, charms, watches, broken jewelry, coins, sterling silver flatware, tea sets, and candlesticks. GoldMax has built a solid reputation for paying fair market value for gold, jewelry and other collectibles. "GoldMax offers a 110 percent best price guarantee," said Garber. "If a seller receives a higher quote anywhere else, we’ll beat the price. It’s that simple."

"They can come into our stores with broken and unwanted jewelry and leave with money to spend on other luxury items," Sadoff said. "We see lots of broken chains, outdated jewelry, single earrings, gold charm collections, coins, grandma's tea set, and anything else our customers can find in their closets or jewelry drawers. With their new found cash, GoldMax customers tell us that they will spend it on a weekend get-away, new jewelry, clothes or accessories, or money to pay the bills."

According to Sadoff, GoldMax wants to have 100 stores in operation in Southern California by the end of 2012, and add 100 new stores from coast to coast in 2012, including several stores in the Dallas, Ft. Worth market in Texas, a new market for GoldMax. “GoldMax is creating new jobs and more opportunities for people to trade in their gold and precious metals for cash across the U.S.," said Sadoff. "We are committed to aggressively growing our brand to ensure that GoldMax remains heads above the rest."

About GoldMax
With approximately 200 stores located from Los Angeles to Tampa Bay, GoldMax operates the largest chain of stores specializing in buying gold and precious metals from consumers. Last year, GoldMax pumped more than $75 million into the local economy and opened more than 70 stores across the U.S. GoldMax plans to open 100 new stores in 2012, including stores in the Dallas-Ft. Worth market, a new market for GoldMax. GoldMax recently appointed Robin Leach, former host of Lifestyles of the Rich and Famous, to serve as the company spokesperson. Leach doesn't accept payment for his endorsement of GoldMax, a rare event in the business of high-profile celebrity endorsements. GoldMax donates generously to his favorite charity, “Keep Memory Alive” (http://www.keepmemoryalive.org), which is committed to the education and research of a cure for Alzheimer’s, Parkinson’s, Huntington’s and ALS. Leach has been instrumental in the success of the GoldMax campaign, "Turn your jewelry box into your own personal ATM at GoldMax," which is currently running in major markets across the country, on YouTube and the company's website http://www.goldmaxusa.com.

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Howard Klotzkin
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