Slender Lift Tests On Live Home Shopping and DermaWand Rolls On!

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International Commercial Television, Inc. (OTCQB: ICTL), a premier company employing prominently profiled infomercial campaigns to market and brand unique products to the global consumer through multi-channels of distribution, is announcing the following: On Friday, February 17, 2012, the Company conducted the first of multiple planned live television home shopping tests for its new Slender Lift product. Slender Lift is ICTV’s entry into the multi-billion dollar woman’s slimming, support and control under garment industry.

International Commercial Television, Inc. (OTCQB: ICTL) (PINKSHEETS: ICTL) ("ICTV" or "The Company"), a premier company employing prominently profiled infomercial campaigns to market and brand unique products to the global consumer through multi-channels of distribution, is announcing the following:
On Friday, February 17, 2012, the Company conducted the first of multiple planned live television home shopping tests for its new Slender Lift product. The initial results are very positive and the times for the next live home shopping broadcasts will be listed on the Company’s Facebook page.

Slender Lift is ICTV’s entry into the multi-billion dollar woman’s slimming, support and control under garment industry. Current slimming garments work on the “squash” principle, literally squashing a woman into some form of constricting garment. These are typically hot, sweaty, and very uncomfortable, tending to restrict a persons movements.

Contrarily, Slender Lift is a US patent pending LINEAR SLIMMING AND SUPPORT SYSTEM that works on the basic principle that length negates width. Slender Lift is lightweight, comfortable and easy to use with control-top pantyhose, high-waist slimming panties, leggings, footless pantyhose and girdles. Its linear action and self adjusting support motion instantly elongates the appearance of a woman’s frame, while raising her bust line, regardless of her height or dress or cup size. This effect gives a woman’s physique a longer, leaner, more feminine look. Slender Lift delivers an immediate slimming effect by realigning her excess weight with an equal distribution over the entire body - this delivers the wearer a smooth, long and linear body profile from bra to ankles, plus a more upright and balanced stance.

Slender Lift is the first in a series of new product launches ICTV has scheduled for this fiscal year. The Slender Lift TV spot can be viewed at http://ictvonline.com/slender-lift/slender-lift-commercial/

The Company is also pleased to report the continued successful airing of the DermaWand long form infomercial, with approximately $488,000 in total media expenditure through February 14, 2012 , generating sales of approximately $1,500,000, including Dermawand.com and Amazon.com transactions. In addition, approximately 2,000 customers are currently enrolled in a monthly auto ship program for the DermaVital skin care system, for which they are charged $29.95, plus shipping and handling for each monthly shipment. ICTV is focused on the continued growth of the DermaVital line.

Further, International sales of the DermaWand remain strong and the DermaWand continues to be featured on a major US television home shopping channel. For more information regarding the non- surgical face lifting effects of the radio frequency DermaWand skin care system, visit http://www.dermawand.com.
About International Commercial Television, Inc.
Based in Wayne, Pennsylvania, International Commercial Television, Inc. is an aggressively thriving multinational consumer products enterprise with distribution channels in position in over 35 countries worldwide. ICTV promotes distinctive and effective products in clearly defined market segments notably health and beauty, fitness, children's products and leisure sports . The Company implements a unique marketing strategy based on a multi-channel distribution model to develop, market, and sell their products. Marketing and distribution of the Company's products are carried out via infomercials, live television home shopping, live demonstration in major Department Stores and Pharmacies , at consumer shows and exhibitions, As Seen On TV stores, specialty retail outlets, catalogs, e-commerce and social media.

International Commercial Television is a public company trading on the OTCQB under the symbol ICTL. The OTCQB is a dynamic electronic stock market consisting of SEC fully reporting companies. OTCQB stocks may be electronically traded through most major brokerages such as E- Trade, Scottrade and TDAmeritrade.

Forward-Looking Statements
The matters discussed in this press release may contain "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). The Company intends that the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to forward-looking statements made by ICTV. Undue reliance should not be placed on forward-looking statements as they may involve risks and uncertainties. The actual results that ICTV achieves may differ materially from any forward-looking statements due to such risks and uncertainties.

FOR FURTHER INFORMATION PLEASE CONTACT:
International Commercial Television, Inc.
Kelvin Claney, Investor Relations 1-206-780-2921
Email Contact: Claney(at)ictvonline(dot)com
Website: http://www.ictvonline.com    
SOURCE: International Commercial Television, Inc.

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