Chicago, Illinois (PRWEB) February 22, 2012
A new book by author Robert Green will improve the culture of today’s medical community. The book, Community Healthcare ( http://www.communityhealthcarebook.com ), offers practical insight to large and small medical practices. The book provides key advice on patient and vendor relationships for medical organizations, the technology forward marketplace, and the role social media plays within healthcare.
Community Healthcare incorporates stories of medical professionals, administrative staff, and vendors. Robert Green cites examples of the present day clinic challenges in relation to public perception. His goal was to capture how people overcome these challenges through a dialogue about the entire patient experience, starting with online accessibility and initial office interaction to the physician’s bedside manner and overall coordination of the patient’s healthcare plan and resources.
"The book was written to facilitate an increasingly important dialogue about coordination of patient care and sustainability of the clinic.” Says author Robert Green. “The new standards for accessibility of personal health information requires a real dialogue. My book addresses how to build accountability and trust among all clinic staff, issues related to sharing digital health information, and why building a competitive viral presence for the clinic is important.”
Community Healthcare is a comprehensive guide for the use of EMR software and how to develop an accessible viral brand. Patients today are web-savvy. According to the National Center for Health Statistics, more than half of Americans use the Internet to look up information on medical providers and various conditions. Community Healthcare addresses how medical professionals are found (and perceived) online, how a physician’s support staff can be more involved in the services for patients, and that the patient experience extends into aspects of online accessibility.
Community Healthcare by Robert Green is filled with real-world insight for medical professionals and their personnel. The book was designed to improve professional and patient relationships, address social media elements for marketing healthcare services, and to start a conversation about the evolution of EMR software and health information technology. Balancing the clinical processes of caring for each patient with the business processes is crucial for medical professionals' survival and success in today’s increasingly viral healthcare community.
Robert Green has an MBA from Canisius College. He has recently served as a Panel Presenter for the American Bar Association’s Spring Meeting on Healthcare Reform and the Cost of EHR. Green has also worked as a collaborative participant with Rosemarie Nelson from the MGMA for a webinar titled Meaningful Use of EHR and Using Technology Meaningfully. He is available to provide in person and webinar in-services on the topics covered within Community Healthcare. Special incentives are offered for organizations interested in both bulk copies of the book and an in-service series with the author.
Helene Vece, PRSA Member and CEO of JumpStartInk.com