We're very excited to take the lead in bringing this brand to Facebook as MGM's first social game. It represents fans of all ages and a worldwide audience who have loved The Pink Panther since the late 60s,” said Kandice Cota, CEO of IPFranchise, Inc.
SAN FRANCISCO, CA (PRWEB) February 22, 2012
The Pink Panther is stepping into the spotlight of the social gaming scene in a partnership between media development company IPFranchise, Inc. and Metro-Goldwyn-Mayer Studios, Inc. The collaboration between MGM and IPFgames on “Pink Panther’s Amazing Adventure” will provide a new venue for fans to experience the lovable and iconic character.
"We're very excited to take the lead in bringing this brand to Facebook as MGM's first social game. It represents fans of all ages and a worldwide audience who have loved The Pink Panther since the late 60s,” said Kandice Cota, CEO of IPFranchise (IPF).
This interactive, animated adventure game will launch on Facebook and expand to Google+ and other global social platforms. With an interactive spin on one of pop culture’s original cartoon franchises, longtime fans and newcomers will join The Pink Panther on a comic adventure as they navigate the social gaming universe.
“We are thrilled to be working with IPFranchise on this great new game,” said MGM’s VP, Licensing & Consumer Products, Tricia Samuels. “We look forward to bringing The Pink Panther to social gaming, a platform we recognize as an important entertainment medium for our classic properties.”
For nearly 50 years, MGM’s The Pink Panther character has charmed and delighted audiences of all ages. Along Pink’s adventure there are various clues and puzzles, holding true to the original charm and mischievous nature of The Pink Panther franchise. Mini-games will allow for additional engagement to supplement the main story and give gamers a layered, unique experience.
The current target market for “Pink Panther’s Amazing Adventure” game is also the fastest-growing market on Facebook—women ages 30 to 55. In addition to this existing market, a study by Park Associates reveals that advertising revenues and sales of virtual goods would make social gaming a $15 Billion industry by 2015.
IPFranchise, Inc. is a next generation media studio and home of IPFgames. They specialize in social networking games and applications that can be played on social networks such as Facebook and mobile smartphones. IPF packages and previsualizes creative intellectual properties into marketable concepts as games, films, television and licensed products and manages all phases of development and distribution. IPF also teams up with partners to co-produce their IP and content and is currently working on several studio projects, adapting games from famous movies and other media. http://www.ipfranchise.com
About Metro-Goldwyn-Mayer Studios Inc.
Metro-Goldwyn-Mayer Studios Inc. is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music, and licensed merchandise. The company owns the world’s largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., MGM Television Entertainment Inc., MGM Networks Inc., MGM Distribution Co., MGM International Television Distribution Inc., Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in domestic and international TV channels reaching over 130 countries. For more information, visit http://www.mgm.com.
MGM Interactive is a national video game publisher owned by Hollywood Studio, MGM.
THE PINK PANTHER ™ © 1964 – 2012 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.