Paris and San Francisco (PRWEB) February 22, 2012
Fanzy, a fast-growing Facebook application that rewards fans for spreading the word and enables brands to attract social influencers, announced today that it has raised $500,000 in additional seed financing. The financing brings Fanzy’s total capital raised to approximately $850,000.
Among the investors supporting Fanzy are founder and CEO of media buying agency Libre & Change, Georges Chryssostallis, Gary Stiffelman, a partner at the Los Angeles entertainment law firm of Ziffren Brittenham LLP, which also serves as an advisor to Fanzy, and Roland Swenson, founder and CEO of the SXSW interactive and music festival.
“We are grateful for the support of our fantastic group of investors and look forward to increasing the pace of our growth in the months ahead,” said Fanzy CEO Jeff Marois. "The Fanzy team is very excited to be creating the world's first social influencer marketing network."
More than 14,000 brands have added Fanzy to their Facebook fan page, creating a total reach for the application of 240M fans on Facebook. 300,000 influential fans have installed the application and are sharing their fan data with Fanzy on a minute to minute basis.
Facebook users discover Fanzy on a tab of a Facebook fan page. Once they install the app, users are rewarded with social achievement badges, physical rewards, exclusive content, online discounts and more. Marketers have access to a rewards builder that enables them to offer rewards to influential social fans based on specific social achievements or levels of influence on specific topics. There are currently over 2 million rewards available on Fanzy.
Fanzy can be added to Facebook fan pages at no cost in three clicks.
Fanzy is a Facebook application that rewards fans for spreading the word about the things they love. Fanzy gamifies the experience of being a fan by rewarding fans for their activity around brands, TV shows, films, celebrities, sports teams, athletes and others.