Network Making Consumer Complaints Social Has Customers Talking About the Company They Keep

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The business and customer service expertise of Suzanne Ziesche and Shannon Miller has been featured in books, throughout the media and in publications including Newsweek Magazine -- but it’s the newest technology venture from the female founders that has people literally talking, about companies. It’s a first: A network built and founded by two women is harnessing the power of social media in a new and unusual way – using complaints and personal experience to connect people. Wacktrap.com ( http://www.wacktrap.com ) makes complaints social.

It’s a first: A network built by two women is harnessing the power of social media in a new and unusual way – using complaints and personal experience to connect people. The business and customer service expertise of Suzanne Ziesche and Shannon Miller has been featured in books, throughout the media and in publications including Newsweek Magazine but it’s the newest technology venture from the female founders that has people literally talking, about companies. Wacktrap.com makes complaints social. What may sound like a bizarre concept is garnering attention from consumers and businesses alike.

Wacktrap ( http://www.wacktrap.com ) is the only social network built around sharing and exchanging complaints and life experiences -- enabling customers in any industry, for the first time, to connect and directly communicate over similar experiences and find resolutions to company-related problems.

People are listening, and so are businesses. Thousands have joined the ranks in recent weeks, spreading the word about the social network through Facebook’s ‘Like’ button. But the most important shift proves companies themselves are paying close attention: “When we receive e-mails, about shutting down the voice of a consumer,” says co-founder Suzanne Ziesche, “it confirms what we know is true – that businesses have one ear to the ground and are listening closely. Wacktrap twists use of social media in a way we believe could permanently alter the landscape in a very positive way.”

The founders believe experience is the most powerful tie between humans. “It’s the reason we have friends,” says Ziesche. The problem: real-world circles are only so big. Not everyone within a group of friends shares the same experiences to offer expertise and insight – but "someone in the world does share the same story," says Ziesche. Whether that experience lies across the globe or next door, that information and those people have remained out of reach before now. For the first time, Wacktrap makes the power of experience accessible.

Wacktrap.com is free and users create a wealth of content from their own real stories, experiences and views. "If you've experienced it, read it, heard it, or seen it -- find it laughable, unbelievable, ironic, outrageous, irritating, lousy, lame, infuriating, outrageously good or ridiculously bad, a bit bizarre, or just plain crazy -- you've got a wack,” says Ziesche. Users need just 10 words to get started but have a toolbox of options available to easily add descriptive visuals including a related photo, video, URL link, PDF document, and direct company contact information including physical location and e-mail address.

Using Wacktrap.com is intuitive, and finding related experiences as simple as sharing. Users choose from 30 basic categories using a drop-down menu to share their complaint or experience. The social network makes finding related experiences as simple as posting, using the identical dropdown. Users can skip through thousands of subcategories via a unique search that obtains results fast – all in clicks. Filters allow a fast shift between broad searches of general categories to the most narrowed -- even drilled down to specific company brands.

“It’s extremely rare to see the same people behind a concept actually build it,” says Ziesche. “Because we’ve been responsible for everything from creation to coding in bringing Wacktrap to life, so it includes every feature we’d personally want or need in a social network.”

Every Wacktrap user receives a full account including features like Bookmarking for favorites, tracking of all posted content, and private and public on-site messaging capabilities. Users can share their ‘wack’ or any user's complaint in two clicks, directly to their Facebook profile, Twitter or over 300 of the world’s most popular sites. The social network focuses on the power of relationships and the easy ability to add a circle of online ‘Connections’ after both parties confirm. “At Wacktrap we’re proving it really is who you know,” says Ziesche. “The most important people in your life may be the ones you haven’t met yet.”

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