StarHub Chooses Mobixell to Provide Next Generation Mobile Data Traffic Management Solution

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Singapore's fully-integrated info-communications company selects Mobixell Seamless Access

We chose Mobixell Seamless Access to enable a new era of mobile data traffic handling, increasing efficiency and improving customer experience. - Liong Hang Chew, Assistant Vice President of Mobile Network Engineering, StarHub

Mobixell Networks, a leading global provider of intelligent mobile Internet solutions, announced today that StarHub, Singapore’s fully-integrated info-communication company, has selected Mobixell Seamless Access as its mobile data traffic management solution. Seamless Access was chosen by StarHub to reduce costs and enable introduction of new and futuristic services, such as video optimization, personalized advertising and content filtering, for the next generation mobile Internet.

The popularity of the iPhone and other smartphones amongst StarHub’s mobile subscribers has already seen an increase in data and video traffic on StarHub’s mobile data network. Mobile data traffic is predicted to double globally every year, increasing 39 times between 2009 and 2014, reaching 3.5 Exabytes per month by 2014*. As the rate of data traffic growth rises, implementing Mobixell Seamless Access ensures that StarHub’s customers can continue to enjoy a high quality mobile Internet and mobile video streaming experience. Mobixell Seamless Access maximizes user experience through its field-proven expertise in developing technologies for superior video experience, continuous no-buffer video playback, and excellent audio quality.

Liong Hang Chew, Assistant Vice President of Mobile Network Engineering at StarHub said, “We chose Mobixell Seamless Access to enable a new era of mobile data traffic handling, increasing efficiency and improving customer experience. At the same time, implementing Seamless Access will enable future services such as content security and other possible revenue-generating features."

Yaron Dishon, SVP Sales Asia Pacific and Global Channels at Mobixell said, “We are proud to have been chosen by such an innovative and influential operator as StarHub to assist with its mobile data management needs. Mobixell Seamless Access intelligently manages the surge in mobile internet and video traffic, while enabling mobile operators to achieve the ‘least cost, smartest pipe’ strategy. As mobile traffic grows exponentially, providing a cost efficient, forward-looking solution is imperative for mobile operators to succeed. Mobixell Seamless Access will help StarHub to achieve the perfect balance between cost reduction, user experience, network complexity and revenue generating high quality mobile Internet services.”

*Cisco Visual Networking Index, 2011

About Mobixell:
Mobixell Networks provides intelligent mobile Internet solutions to mobile operators that optimize data networks and maximize data profitability. Mobixell’s flagship product, Seamless Access, enables mobile operators to intelligently manage, optimize, and monetize the surging mobile data and video traffic while giving subscribers an exceptional user experience. Mobixell has more than 350 deployments, including Verizon, Vodafone, Bharti, Orange, and Telefonica, providing specially adapted services in Mobile Video and TV, Mobile Internet and Broadband, and Mobile Messaging. Founded in late 2000, Mobixell is a U.S.-based company with additional offices in the UK, Germany, Switzerland, India, China, and Israel.

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About Starhub:
StarHub is Singapore's fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore's fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultra-high speed residential broadband services. StarHub also operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services.

Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MCSI Singapore Free Index.

For further information
Patrick Smith
Joshua PR for Mobixell
Tel: +44 7734 600553
Email: patrick.smith (at) joshuapr (dot) com


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