Discover “The Coolest Startups in America” With Much-Anticipated New Business Book Debut

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72+ of the Nation’s Best Startups Featured in First Mainstream Book About Entrepreneurship

Book Cover of The Coolest Startups in America

Book Cover of "The Coolest Startups in America"

Americans are hungry for information about startups, but most resources can be overwhelming and full of jargon. This book makes innovation accessible to everyone.

Volume 1 of The Coolest Startups in America, a business book written by author, entrepreneur and startup expert Doreen Bloch, is now available for purchase. The book is the first of its kind, profiling the best startups in the United States by industry category. The book includes interviews with America’s prominent startup CEOs, government officials, entrepreneur thought-leaders, academics and more.

“The book is ideal for busy businesspeople and anyone interested in learning about innovation in the United States today,” says Doreen Bloch, the author of The Coolest Startups in America. “Americans are hungry for information about startups, but most resources can be overwhelming and full of jargon. This book makes innovation accessible to everyone.”

The book profiles over 72 companies across diverse industries. The book includes special inserts about startup trends and concepts as well. The Coolest Startups in America retails for $18.00 in Paperback and $9.99 on Kindle. It is available for purchase at and in select bookstores.

Doreen Bloch is a former Financial Services analyst who began her career working on auctions to trade stocks of Facebook Inc. and other leading private companies. In mid-2011, she left Financial Services to write The Coolest Startups in America, inspired by friends working in traditional industries who would always ask for her opinion as a startup expert on new technologies and companies to know about.

Doreen Bloch resides in New York City, and was born and raised in the Silicon Valley. She is a graduate of the University of California, Berkeley’s Haas School of Business, from which she was awarded the Jack Larson Fellowship for Entrepreneurship and Innovation.

Doreen Bloch is a member of the Young Entrepreneur Council, an elite organization of young founders in the United States. Doreen Bloch’s work is regularly featured in business and mainstream publications, including Forbes, The Huffington Post, Inc. Magazine, Forbes Women, MSN’s Business on Main, Fox Business, Women 2.0, Girls in Tech, The Daily Muse, and many other media outlets.

The startups featured in The Coolest Startups in America are organized by topic categories. The startups recognized in the inaugural volume of The Coolest Startups in America include:

Cash Registers – “Show Me the Money” startups
Square (San Francisco, CA; St. Louis, MO)
Lending Club (San Francisco, CA)
Kickstarter (New York, NY)
StarStreet (Boston, MA)

FinTech – “Main St-reaming Wall Street” startups
Segmint (Tallmadge, OH)
SecondMarket (New York, NY; San Francisco, CA)
AxialMarket (New York, NY)
FamZoo (Palo Alto, CA)

Silicon Prairie – “The Best of the Midwest” startups
Hudl (Lincoln, NE)
HaveMyShift (Chicago, IL)
Uppward (Des Moines, IA)
Dwolla (Des Moines, IA)

Minority Report – “I Swear I Saw that in a Tom Cruise Film” startups
Qwiki (New York, NY)
23andMe (Mountain View, CA)
Shapeways (New York, NY)
Word Lens by Quest Visual (San Francisco, CA)
Palantir (Palo Alto, CA; McLean, VA; New York, NY)
Dekko (San Francisco, CA)

Buckle Up – “Startups in Overdrive”
Mission Motors (San Francisco, CA)
Better Place (Palo Alto, CA)
Getaround (San Francisco, CA)

The Rec Room – “We Just Wanna Have Fun” startups
Rent the Runway (New York, NY)
UJAM (San Francisco, CA)
MoviePass (New York, NY)
evoJets (New York, NY)
Fashion Playtes (Salem, MA)
ViKi (Palo Alto, CA) (New York, NY)
Brode (New York, NY)

Academic Epidemic – “Back to School” startups
Khan Academy (Palo Alto, CA)
Wolfram Alpha (Champaign, IL)
CourseHorse (New York, NY)
Skillshare (New York, NY)
Grovo (New York, NY)
Codecademy (Mountain View, CA)

Let's Get Physical – “Hook Up in Time & Space” startups
HowAboutWe (New York, NY)
foursquare (New York, NY)
Sonar (New York, NY)
ThinkNear (Culver City, CA)

Super Heroes – “Social Good” startups
Wello (New York, NY)
Blueseed (San Francisco, CA)
HealthMap (Boston, MA)
Snooze by LetGive (New York, NY)
Catchafire (New York, NY)

Lean Machines – “Lightening the Day’s Toil” startups
Tout (Mountain View, CA)
AskSunday (New York, NY)
Boomerang by Baydin (Mountain View, CA)
TaskRabbit (San Francisco, CA)
Producteev (New York, NY)
Quixey (Palo Alto, CA)
iDoneThis (San Francisco, CA)

Cuff Links – “B2B” startups
RightSignature (Santa Barbara, CA)
Demandbase (San Francisco, CA)

Apothecary – “Apple a Day” startups
FitBit (San Francisco, CA)
ZocDoc (New York, NY)
Asthmapolis (Madison, WI)
Organovo (San Diego, CA)
Oasys Water (Boston, MA)

Chatterbox – “Interaction Meets Information” startups
Quora (Palo Alto, CA)
Disqus (San Francisco, CA)

Cosmetics – “Beautify the World” startups
Aviary (New York, NY)
Quirky (New York, NY)
COLOURlovers (Portland, OR)
IdeaPaint (Ashland, MA)
Bespoke Innovations (San Francisco, CA)

Jobfull – “Hire Me” startups
The Resumator (Pittsburgh, PA)
Brand Affinity Technologies (Irvine, CA; New York, NY)
Hire My Mom (Houston, TX)
BranchOut (San Francisco, CA)

[Not] Made in America – “International Startups Too Cool to Leave Out”
Landwasher (Beijing, China)
PrimeSense (Tel Aviv, Israel)
Issuu (Copenhagen, Denmark)

The Coolest Startups in America’s Honorable Mentions list, with startups that are “ones to watch,” includes:

Xtranormal (San Francisco, CA)
AuthenticateIT (Melbourne, Australia)
Melon Card (Mountain View, CA)
TimeHop (New York, NY)
AirBnB (San Francisco, CA)
Coffee Joulies (New York / New Jersey)
Voxy (New York, NY)
Zivelo (Marion, IN)
GiveForward (Chicago, IL)
Reflex Edge (Various)
The Shirt (Washington, D.C.)
Mequilibrium (Boston, MA)
The Greatist (New York, NY)
GoSpotCheck (Denver, CO)
SoundCloud (San Francisco, CA; Berlin, Germany) (San Francisco, CA)
Nest (Palo Alto, CA)
GreenGoose (San Francisco, CA)

Doreen Bloch, Author of The Coolest Startups in America, is available for interviews and press appearances for print, radio and TV. For bookings, please contact 406-962-5624 by phone or Doreen(at)DoreenBloch(dot)com by email. The website for The Coolest Startups in America is or http://www.CoolestStartups.In. Doreen Bloch’s personal website is


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