Help for Aging Baby Boomers Spurs Fastest U.S. Job Growth; Home Instead Senior Care Positioned to Expand its Network to Meet Growing Home Care Needs

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Needed: Personal care aides. How many? A number that is growing by the day, according to the U.S. Department of Labor Statistics, which recently projected personal care aides as the fastest growing occupation from 2010 to 2020. Less than eight years from now, America will need almost 71 percent more caregivers to tend to the needs of an aging population. It’s not difficult to see why. Since Jan. 1, 2011, an average of 10,000 people turn 65 each day in the United States, and that unrelenting flood will continue until 2030. As a result, home care companies such as the Home Instead Senior Care® network will be poised to answer the call by expanding their networks.

Personal care aide and her client.

Home Instead Senior Care is expanding its network of non-medical in-home care franchises that will recruit more home care workers.

Home care companies will likely see mushrooming opportunities during the next eight years.

The unprecedented tidal wave of retiring baby boomers is on its way. But will America be ready to take care of its burgeoning elderly population?

Tim Connelly, North America Franchise Development Director for Home Instead, Inc., franchisor of the Home Instead Senior Care® network, said home care companies will likely see mushrooming opportunities during the next eight years – and further into the future – if recent employment projections by the U.S. Bureau of Labor Statistics remain on course. The Home Instead Senior Care network isn’t waiting; the organization continues to grow – expanding its network of non-medical in-home care franchises that will recruit more home care workers – or what the government refers to as personal care aides.

The Labor Department report predicts that personal care aides jobs will experience the fastest growth among all U.S. occupations between 2010 and 2020. The need for those jobs is forecast to soar 70.5 percent during that 10-year period, from 861,000 jobs in 2010 to a projected 1,468,000 by 2020, far outpacing the overall projected job growth of 14.3 percent for the country.

Connelly said the Home Instead Senior Care network is ready to expand into areas where seniors are not receiving the types of services that can help them remain independent today and into the future, when even more older adults will need the help of personal care aides. “We still have open territories for entrepreneurs to launch businesses that employ CAREGiversSM to provide services and resources to their communities. These services include companionship, respite care, meal preparation, light housekeeping, errands and shopping.”

Tina Rowley, R.N., C.S.A., who has owned the Home Instead Senior Care franchise in Birmingham, Mich., since 1999, believes her company’s experience, training program and vision has positioned it to attract and provide additional quality CAREGivers as the need for Home Instead Senior Care services soars in the coming years. And, she said, it’s obvious that the Home Instead Senior Care network will need to increase its number of franchises as well.

“From our vantage point,’’ Rowley said, “there are several attractive points of the caregiving career that serve as motivators; flexible hours and one-on-one care, for instance. We’re getting CAREGivers who are tired of trying to care for 15 to 18 patients a day in a hospital. They are looking for job satisfaction. Home Instead CAREGivers can see changes in their clients and experience the successes of watching them improve because they often are with the same client for an extended period.’’

Another drawing card, Rowley said, is that prospective employees need only a minimal amount of experience because they can become proficient CAREGivers through training. “I’d say 99 percent of our applicants have taken care of someone, so they know what caregiving entails and they understand what they’re getting into. They just don’t come with a caregiver education, but we give that to them.’’

As for adding more franchises, Rowley and Connelly, said new owners won’t face one of the challenges that Rowley and many others battled during their early years. “There was an awareness factor, and we had to educate people about who we were and what we did,’’ she said. “That’s not the case now. People have a sense of what it is we do because of the well-stated challenge our nation faces.’’

Connelly said Rowley is an example of how franchise owners are eager to meet the challenges of a changing America. “Tina Rowley is determined that seniors in her community will have access to the resources they need to age safely and independently,” Connelly said. “That is exactly how we feel as a senior care network.’’

For information about senior care business opportunities, register for a one-hour Home Instead Senior Care Franchise Opportunities web seminar. The next web seminar is scheduled for May 16, 2012, at 1 p.m. Eastern Time.

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Erin Albers
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