Frankenmuth Brewery Promotes Michigan Breweries With Fun, Informative Infographic

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Frankenmuth Brewery's recent infographic spotlights craft breweries in Michigan.

Michigan Breweries Facts

Michigan Breweries Infographic, courtesy of Frankenmuth Brewery

While most of the country knows Michigan as the Great Lakes State, craft beer enthusiasts statewide consider their home the Great Beer State -- and with good reason. With nearly 100 Michigan breweries operating in 2010, the state ranks fifth in the nation in overall breweries, microbreweries and brewpubs.
Founded in 1862, Frankenmuth Brewery is the oldest of any breweries in Michigan, boasting the title of Michigan's original craft beer. As such, Frankenmuth recently compiled a wealth of interesting facts on the craft beer industry in Michigan, laid out for brewery aficionados in a sharp and insightful infographic.
Among the collected data are facts on the four main craft beer markets, beer volume measurements, craft beer sales, and breweries per capita, among other interesting trivia. Perhaps most enlightening, however, is the infographic's attention to the effect the craft beer industry has had on Michigan's long-struggling economy. For example, in 2010 Michigan breweries contributed more than $24 million in wages to the local economy, with a total economic contribution of more than $133 million. And on the consumer end, Michigan craft beer sales have skyrocketed from $11.2 million to $22 million in the last five years.
With craft beer production and sales at their highest points throughout the state, Frankenmuth Brewery's portrait of one of Michigan's most booming industries is as timely as it is informative. As one of the most popular places to go in Michigan for craft beer enthusiasts, Frankenmuth Brewery hopes to expand their brand even further in 2012. With this convenient infographic serving as a crash course in Michigan craft beers, Frankenmuth makes a pretty compelling case that the boom has just begun.


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Trevor George
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