The American Society for the Prevention of Cruelty to Children Develops Program to Help Child Abuse Victims

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Victims of child abuse and neglect now have a place to share their story -- through THINK, a new program created by The American Society for the Prevention of Cruelty to Children (American SPCC). THINK provides a conduit for victims to tell their story in print or on video/YouTube.

With the growing reports that have recently surfaced around child abuse, i.e. the Penn State scandal and the Los Angeles schools, the American Society for the Prevention of Cruelty to Children (American SPCC), a Nonprofit 501(c)(3) organization, has taken the lead to ensure that victims have a place to share their experience.

The American SPCC’s THINK program is an awareness campaign that provides a conduit for people to share their stories of child abuse -- in print or on video through YouTube.

Terry O’Neal, president of the American SPCC, explained that THINK is about prevention. “If more people were aware of the short and long-term consequences of abuse… they might THINK of alternatives to their actions,” he said.

In 2011, more than 1,500 American children lost their lives to abuse and neglect and officials feel the numbers are much greater. And according to the U.S. Department of Health & Human Services, 3.3 million children were abused in America in 2010 – latest numbers derived from reports by teachers, police officers, lawyers, health care providers, and social services staff.

“The biggest challenge we have with child abuse and neglect in this country is that victims tend to shy away from telling their story,” O’Neal said. “We believe if one or more victims come forward… it will serve as a catalyst for others to do the same. THINK is a friendly program that encourages fellowshipping and support among victims.”

Because of its fellowshipping and collective nature, THINK increases the comfort level of victims and makes them more likely to come forward. The program opens the door and creates awareness, providing a platform that sheds light on the abuse experiences of victims.

“It’s difficult to measure THINK,” O’Neal said. “But if you can make a difference in just one person’s life, you would save $220,000 in government cost and a lifetime of gratitude from a child.”

About the American SPCC

The American SPCC is a California-based 501(c)(3) Nonprofit organization It’s a national leader in advocating for children who are victims of abuse and neglect. The organization also serves as a primary conduit for information and statistics related to child abuse. For more information, visit


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Donovan Wilson

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