La Crosse, Wisconsin (PRWEB) February 23, 2012
The BLU Group – Advertising & Marketing recently launched a new campaign for Coulee Bank to promote their limited-time $600 closing costs offer on 15-year home mortgages. Headquartered in La Crosse, Wisconsin and with branches in La Crosse, Onalaska, Wisconsin, and St. Paul, Minnesota, Coulee Bank is a locally-owned, community bank that provides a variety of products and services for their personal and business banking customers.
The new advertising campaign was developed around some of “The Unknowns” that exist in the world around us. Coulee Bank’s fixed closing costs are not one of them. The BLU Group will be using facebook, Twitter, YouTube, billboard, television, print ads, banner ads, and e-mail marketing to promote this offer to customers in the Wisconsin and Minnesota markets.
“It all begins with a big idea that resonates with Coulee Bank’s target audience” said Tony Roberts, President and Brand Builder at The BLU Group. “More times than not, consumers are unaware of some of the hidden costs associated with getting a mortgage. This promotion eliminates the unknowns to give people the information and confidence needed to make their home buying decision,” said Roberts. "We had to be very efficient with this campaign so social media will be playing a big role, but a couple traditional methods will be in play as well.”
The offer expires on March 31, 2012 so interested parties are encouraged to visit CouleeBank.net for more information.
About The BLU Group – Advertising & Marketing: The BLU Group, based in Onalaska, WI, is a forward-thinking, full-service ad agency that specializes in: Market Research, Marketing Strategies, Corporate Identity, Broadcast and Print Advertising, Graphic Design, Billboard Design, Catalog Design, Direct Marketing, Website Design, Website Programming, Website Hosting, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media.