TARGUSinfo Unveils “Describe Targets” – Newest Function in the ElementOne® Marketing Analytics Platform

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TARGUSinfo unveils Describe Targets, a new tool in the ElementOne platform allowing marketers to quickly bring the most relevant information about their target audience–lifestyle characteristics, purchase behaviors, media consumption and demographics¬–to life, helping them make better marketing decisions.

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[Our clients] loved the amount of data available in our platform but at the same time found it overwhelming. We’ve responded to market demand with a functionality that allows clients actionable business decisions with less effort and great speed.

TARGUSinfo, a Neustar company and the trusted real-time information services and analytics provider, today announced the launch of Describe Targets, an innovative functionality within the ElementOne® Marketing Analytics platform. With Describe Targets marketers can quickly bring the most relevant information about their target audience–lifestyle characteristics, purchase behaviors, media consumption and demographics¬–to life, helping them make better marketing decisions.

Now, with the touch of a button, ElementOne users eliminate the need to manually crunch data and sort through charts or tables to uncover the attributes, behaviors and lifestyle characteristics that are most closely associated with their target consumers.

“Describe Targets gives our clients the control and flexibility to define the metrics and number of attributes they want to use for marketing planning,” said Kim Garner, Vice President of ElementOne, TARGUSinfo. “We have the broadest, deepest set of data available. Now we’re helping them quickly sort through all of it to easily get to what’s important to them.”

For instance, a TARGUSinfo ElementOne client may want to understand the television viewing habits of their target segments for developing a media plan. There are hundreds of networks and programs available today for consumers to watch, making it very difficult, laborious and time consuming for the client to determine exactly what their segments are watching. By simply pushing the Describe Targets button the user can rapidly filter through numerous options and isolate the top 10 or 20 networks or programs their targets watch.

“The idea for the Describe Targets button actually came from our clients. They loved the amount of data available in our platform but at the same time found it overwhelming. We’ve responded to market demand with a functionality that allows clients actionable business decisions with less effort and great speed,” said Garner.

ElementOne is designed to support strategic marketing planning and tactical target marketing initiatives through an integrated consumer analytics platform including data discovery, predictive analytics and scoring. The analytic solutions work to quantify and qualify customers and prospects, leading to new insights for enhanced marketing decisions. By leveraging insights about consumer behavior, TARGUSinfo clients can better devise and measure strategies for effective market planning, customer acquisition, cross-selling, retention and more.

Designed by a team of industry and technical experts, ElementOne blends the ability to predict behaviors with the ability to glean important insights into the “why” of those behaviors. Only ElementOne delivers on the promise of sophisticated consumer analytics — delivering unparalleled implementation opportunities, model innovation and advances in data quality.

TARGUSinfo delivers unparalleled intelligence by leveraging its authoritative, on-demand insight engine IANSM (Identifiers, Attributes and Network). IAN powers a broad suite of complementary, multichannel consumer information solutions–including Identification, Verification, Scoring, Location, Caller ID, Online Display Ad Audience Targeting and Real-Time Analytics–to help clients make informed, actionable decisions in real-time when interacting with large volumes of consumers, one interaction at a time.

About TARGUSinfo, a Neustar company
TARGUSinfo is the trusted real-time information services and analytics company, and the only provider with IAN (Identifiers, Attributes and Network), the authoritative on demand insight engine. IAN powers a broad suite of complementary, multichannel consumer information solutions–including Identification, Verification, Scoring, Location, Caller ID, Online Display Ad Audience Targeting and Real-Time Analytics–to help clients make informed, actionable decisions in real-time when interacting with large volumes of consumers, one interaction at a time. As a result, America’s top brands rely on TARGUSinfo’s authoritative, current and secure solutions to improve targeting, increase conversion rates, optimize customer experiences, as well as reduce transactional risks and costs. Headquartered in Sterling, Va., TARGUSinfo is a division of Neustar, a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, entertainment, advertising and marketing industries throughout the world. Neustar applies its advanced, secure technologies in routing, addressing and authentication to its customers’ data to help them identify new revenue opportunities, network efficiencies, institute cybersecurity and fraud protection measures. For more information, visit TARGUSinfo.com and Neustar.biz.

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Andrew Scafetta
TARGUSinfo
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