Green Behind the Scenes: Finding Sustainability Stories the Others are Missing

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For editors seeking a new Green hook, free report by Adam Stone highlights five overlooked trends in sustainability

Readers want to know more, but they don't want more of the same.

Wind turbines, electro-cars and Earth-friendly detergents. News stories have tackled Green basics ad nauseam. Readers want to know more, but they don’t want more of the same. Editors need a fresh take on the social juggernaut of sustainability.

A just-released free report by Adam Stone, "Green Behind the Scenes: 5 Sustainability Trends the Others are Missing," presents five atypical trends meant to give editors fresh insights into the multifaceted story of sustainability: New angles for new stories.

There’s plenty of Green going on behind the scenes. Whether readers are C-suite chiefs or consumers on the street, they still have a lot to learn beyond the already-familiar headlines.

U.S. newspapers and magazines have covered Green with gusto, sharing news with intelligence and insight. Elements of sustainability have come to the fore that had never been on the radar before. On the flip side, many editors have come to feel that they may have tapped out sustainability angles for their audiences. Where’s the fresh hook?

The hook is everywhere, for editors who know where to look. Green Behind the Scenes offers five unexplored angles ripe for news coverage. These underreported Green trends affect every sector and can be reflected in every publication, from general interest to niche trade. These are stories of food, technology, manufacturing, employee management – they touch every aspect of our personal lives and our commercial activities.

Green Behind the Scenes gives editors an edge, pointing them toward these hidden angles and helping them report on Green in a whole new light.

About the author
An award-winning freelance journalist with more than 20 years’ experience, Adam Stone covers health care, technology, finance, government and other aspects of the business landscape for a range of regional and national publications. He is co-author, with Fran Claps, of Lehigh Valley: Crossroads of Commerce (Cherbo Publishing, Feb. 2008).

For a free copy of Green Behind the Scenes, click on the attached PDF.

Adam Stone
(410) 268-3427


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