Pittsburgh Resident Launches Writing, Public Relations Business

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Heather Holtschlag Public Relations Focuses on Health, Wellness, and Fitness Industries

A new public relations business, based in Pittsburgh, launched today. Heather Holtschlag Public Relations specializes in providing freelance writing and public relations support to the health, wellness and fitness industries.

“I have nearly 20 years of experience in the healthcare public relations field, working in a wide array of areas, including writing, editing, media relations, and special event planning,” Holtschlag said. “My passion for these areas stems from college courses and internships I enrolled in and fueled my career working as a public relations specialist for major medical centers both in Pittsburgh and Atlanta.”

Holtschlag has a wide array of skills and areas of expertise that she put to use during the course of her career. While working in the marketing department at Magee-Women’s Hospital of UPMC in Pittsburgh, Holtschlag served as the primary media spokesperson for the family of the city’s first set of sextuplets, who received local, regional and national press coverage. In addition, she coordinated media interest in the opening of the hospital’s new Neonatal Intensive Care Unit.

Holtschlag also served as part of a two-person team to coordinate the publicity surrounding the opening of the country’s first robotic operating room at the University of Pittsburgh Medical Center. On a smaller, but just as important, scale, Holtschlag has proactively pitched stories to appropriate media, responded to media inquiries, served as an on call representative for the media, and coordinated media interviews.

“My main goal with media relations activities is to strategize with the client on the best angle for the story – the angle that is going to get the most amount of attention,” Holtschlag noted.

In addition to her media relations campaign management, Holtschlag has extensive experience writing and editing numerous marketing materials, including patient, consumer, and physician-to-physician newsletters, patient and consumer brochures, and website content.

“I enjoy working with clients on marketing strategies that are going to work,” Holtschlag said. “Whether it is a simple monthly newsletter or a more complex, intricate marketing brochure, I want to know that my clients are going to be pleased with the outcomes.”

Holtschlag also works with medical professionals to promote their research efforts, including the acceptance of studies into major medical journals, and clinical trials in which they are involved.

“Healthcare professionals often become so busy in their work, that they don’t think to promote it to the general public, and as a result, they may miss out on a great media opportunity,” Holtschlag explained. “Promotion of studies and trials not only adds to their credibility, but it also enables them to promote one more facet of their work to current and potential patients as well as colleagues.”
Holtschlag also works with wellness and fitness facilities to promote member success stories.

“The member who followed through on their New Year’s Resolution to quit smoking or lose 80 pounds with the assistance of that wellness or fitness facility is a great opportunity to highlight that facility, whether through a local media story or a member profile on the company’s website or in a newsletter,” Holtschlag said.

For more information about the services that Holtschlag provides, or to see samples of her work, visit her website at http://www.heatherholtschlagpr.weebly.com, or contact her by phone at (412) 378-6056.

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Heather Holtschlag

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