Philly Cheesesteak King Downsizes With the Center for Medical Weight Loss

Share Article

Cheesesteak Franchise CEO Tony Luke, Jr. Dropped 125 Pounds With Help of Weight-Loss Expert Dr. Matthew Pinto

News Image
“Tony is a guy whose life depended on changing the way he viewed food – he often used to eat 20 egg whites for breakfast and follow it up with three cheesesteaks for lunch,” said Dr. Pinto, a former CMWL patient himself.

The Center for Medical Weight Loss, the largest network of non-surgical medical weight loss providers in the US, today announced a partnership with Philadelphia’s Cheesesteak King Tony Luke, Jr., who lost more than 125 pounds with the help of one of its member physicians. Together they will work to make people aware of the benefits of turning to a medical professional to lose weight, and to maintain weight loss.

Through an individualized diet plan and one-on-one support from Dr. Matthew Pinto of Bellmawr and Marlton, New Jersey, Luke was able to lose over 125 pounds by changing his life to practice proper portion control as well as implementing an effective exercise plan, all while still continuing to eat his beloved cheesesteaks.

“Tony is a guy whose life depended on changing the way he viewed food – he often used to eat 20 egg whites for breakfast and follow it up with three cheesesteaks for lunch,” said Dr. Pinto, a former CMWL patient himself. “By stressing the importance of reasonable portion sizes and regular exercise, Tony was able to lose weight steadily over the last year and still enjoy his favorite foods in moderation.”

CMWL offers individuals who have previously had trouble losing weight a proven, evidence-based alternative, providing a physician-supervised program and focusing on a comprehensive, holistic approach that includes diet, exercise and behavioral modification.

“Dr. Pinto tracked other aspects of my overall health and customized the program to allow me to attack my weight in phases,” said Luke. “I am looking forward to losing the last 25 with his guidance and then moving into maintenance.”

Tony Luke, Jr.’s success story will appear on CMWL’s website as well as in an online video. Luke will also share his story through public appearances and social media.

"We commend Tony on making the lifestyle changes necessary to dramatically improve his health, which certainly isn’t easy for someone who makes a living in the restaurant business,” said Dr. Michael Kaplan, CMWL’s founder and chief medical officer. “Tony proves to us all that it is entirely possible to fight the disease of obesity in a non-surgical way.”

About Center for Medical Weight Loss
The Center for Medical Weight Loss (CMWL) programs provide an approach to long-term weight loss and maintenance under the care and support of trained physicians. Each fully individualized program is customized to the patient, taking into account his or her medical history, body composition, and personal goals. This individual care is supported with on-going one-on-one counseling by the physician on important topics including nutrition, fitness, behavioral modification, motivation, and, where necessary, prescribed medications. Physicians in The Center for Medical Weight Loss network are all certified professionals specially trained in non-surgical bariatric medicine who have access to the latest techniques and medical data, including high-quality nutritional products and FDA-approved weight loss medications only available to medical doctors. The CMWL programs are clinically proven and evidence-based. For more information, visit

About Matthew Pinto, D.O.
Matthew Pinto is a physician with extensive training in medical weight loss who understands that it is a very personal process. After extensive training, he opened The Center for Medical Weight Loss of South Jersey in July 2010 and expanded the practice to a second location in May of 2011. He has a third location in the works. Pinto graduated from the Philadelphia College of Osteopathic Medicine in 2000.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ariel Abramowitz
Rose Communications
Email >
Visit website