New Resource Helps Education Company Managers Lead for Success

Share Article

Caruso Leadership teams with to deliver free leadership training series for K-12 industry execs.

Caruso Leadership and (STS) today announce a new free series of articles and podcasts that make it easy for busy executives to gain the leadership skills they need to increase organizational productivity, performance and profit. The monthly series titled How Does Your Company Adapt When Markets Are in Rapid Flux? provides managers with practical advice for leading their organizations to respond efficiently and effectively to the rapidly-changing education market. The first article posted today at The companion radio show will air on SellingToSchools Radio ( February 27th at 11:00AM ET and will be available as a podcast later that day.

The addition of pragmatic, actionable leadership advice to the extensive STS sales and marketing archives will enable managers to more effectively leverage talent in light of dramatic changes in the school market. "I am excited to join in providing education-industry executives the opportunity to learn and apply the most important skills for success. Everyone is aware of the seismic shifts in the education market. Fewer know how it will impact their companies. Fewer still understand what to do about it. We hope to not only point out what’s happening, but as experts in change, help leaders learn all of the elements required for making successful systematic change," said Joe Caruso, founder of Caruso Leadership.

The 2012 STS Executive Leadership Series features six articles and podcasts designed to cater to time-pressed educational industry managers. Intended to take fifteen minutes or less to read or listen to, managers will get expert advice about the specific steps they can take right away to improve their company's performance. The content, based on Caruso's world-class education-industry focused leadership-training curriculum, is being developed based on the priorities of managers of educational technology companies reflected in a recent leadership survey. The content will be condensed and delivered 24/7 through short articles on and with live talk-shows on SellingToSchools Radio that will be archived as podcasts.

“Executives of education-industry companies are facing many new challenges as the sluggish economy continues to impact revenue and profits,” observes Focus Marketing president Glen McCandless, an education-industry marketing consultant and the creator of STS Radio and related STS social media networks. “Good leaders will be able to find opportunities and then apply talent to get superior results. Working smarter, not just harder is the key to success with all the changes ahead. I'm thrilled that Joe will be contributing his powerful success strategies as a regular contributor to the STS online community."

Using the foundational principles that Joe Caruso has studied, taught, and experienced for more than twenty-five years, this strategic offering will guide education-market executives through the thinking, planning, and processes that must be fully considered to respond to changes in the market, or when innovating to tap into new opportunities. Balancing and aligning the thinking and processes vis a vis the market is critical to any company’s ability to optimize their business and to experience continued success in the education market. Educating leaders in these principles and applying them in practical and meaningful ways gives education companies the concepts, tools, and solutions they need to thrive in today’s market.


Since 1998, has served K-12 industry professionals with free education marketing and sales advice, timely education-market information, and is a portal for online resources required to successfully market and sell products and services to educators. Now in its sixth-generation, it is a comprehensive content-rich source for reliable education marketing and channel insight plus related interactive social media discussion platforms, including the SellingToSchools Internet radio station (, the SellingToSchools LinkedIn group, @Selling2Schools on Twitter, plus the STS online store that offers affordable education market research, reports, and books tailored for the education community. Registered STS users receive free marketing alerts about news and insight that matches their individual needs. has been recognized as the “Best Educational Web Site” by the Association of Educational Publishers.

About Caruso Leadership

In 1986, Joe Caruso set out to find the formula required for any business to optimize growth and maximize business profit. After studying and working with thousands of businesses and organizations in dozens of countries around the globe, Caruso Leadership has determined the quintessential process for optimizing any business or organization. Today, Caruso Leadership works with companies worldwide to analyze the elements that either create or prevent business breakthroughs by applying these drivers through strategic business advisory services, executive development and leadership training, organizational development, and sales training. In addition to working with businesses, CEOs, and Admirals, Joe Caruso is a popular keynote speaker and the author of the CEO-bestseller, The Power of Losing Control. Visit for more information.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Glen McCandless

Kate Doherty
Visit website