Retail TouchPoints Unveils First Social Commerce Survey: The Push Toward Social Commerce

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New Survey Serves As Benchmark For Strategies, Platform Choices & Fan Growth

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This survey will be significant for every retail company planning to be successful for the long term, whether or not they are currently planning to implement a social commerce strategy

Social channels are revolutionizing the way consumers interact with retailers. Today’s savvy shoppers have real-time mobile access to the best prices, promotions and product information. All indications point to Social Commerce as the next significant retail channel. In a new survey from Retail TouchPoints, retailers will gain insights into the latest social commerce strategies and trends to watch.

Titled, The Push Toward Social Commerce, the exclusive survey will reveal retailers’ goals for social commerce as a percentage of total sales and will analyze the variety of social commerce platforms.

“This survey will be significant for every retail company planning to be successful for the long term, whether or not they are currently planning to implement a social commerce strategy,” noted Debbie Hauss, Editor-in-Chief, Retail TouchPoints. “The truth is that social media and social commerce are going to continue to impact the industry in ways most of us can’t predict at this point.”

A selection of the survey questions include:

  •     What percentage of sales do you attribute to Social Commerce today?
  •     What is your goal for Social Commerce as a percentage of total sales by 2015?
  •     What do you believe is the most effective incentive for social media interaction?
  •     How does social media rank in your overall cross-channel strategy?

By participating in the quick, 20-question survey, retailers will help guide the industry in the
quest for social commerce success, while learning best practices, tips and tactics from their peers.

Retail executives who would like to participate in this game-changing survey can click here to access the Push Toward Social Commerce. All qualified respondents will receive a free copy of the final report.

About Retail TouchPoints
Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. The Retail TouchPoints network is comprised of a weekly newsletter, category-specific blogs, special reports, web seminars, exclusive benchmark research, and a content-rich web site featuring daily news updates and multi-media interviews at http://www.retailtouchpoints.com. The Retail TouchPoints team also interacts with social media communities via Facebook, Twitter and LinkedIn.

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Debbie Hauss
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