Dallas, TX (PRWEB) February 22, 2012
The Valentine’s Buzz campaign ran Monday, January 30th through Valentine’s Day and encouraged consumers to scan a unique heart-shaped Buzz (QR) Code with the BestBuzz mobile app, and enter to win romantic prizes from several local businesses. Prizes included a two night stay at the Hilton Anatole with dinner for two, beautiful floral arrangements from In Bloom Flowers, museum passes to The Nasher Sculpture Center, gift certificates to Jorge’s Tex-Mex Café & The Palm Restaurant, complimentary massages from Massage Envy, tickets to upcoming shows at the AT&T Performing Arts Center, movie passes to iPics Theaters, delicious treats from Society Bakery, and gift certificates to Sara McRoberts Hair Designs.
The creative strategy was implemented through various marketing channels, including daily social media posts to Facebook and Twitter, editorial blog features, post card marketing collateral, and email blasts targeted in the DFW area. During the two-week promotion, BestBuzz was able to generate “buzz” around participating businesses by promoting their exclusive special offers for the month of February. Businesses participating in the Valentine promotion received additional exposure and social reach from the BestBuzz platform and the custom landing and mobile-optimized page created for the giveaway.
There were over 550 scans of the Buzz (QR) Code during the promotion, creating over 150,000 friend-to-friend impressions across social media networks. The BestBuzz platform is integrated with Facebook, Twitter, Google+, and Foursquare, so each time a consumer scans the code with the BestBuzz reader, the dynamic and social message is shared with friends, creating an instant “word-of-mouth” viral campaign.
“The BestBuzz platform allows brands to seamlessly integrate social media and mobile marketing campaigns and create the best customer-experience with QR codes. Marketers can easily track social media reach and measure ROI from a single dynamic dashboard and drive quantifiable results. The platform is very simple to use; one client recently had a 3,000% social click-thru-rate from their promotion with BestBuzz. The numbers have been mind-blowing, and our team loves to ‘think outside the QR code’ for creative campaigns that yield the best results for our clients,” says BestBuzz Founder and CEO, Carrie Layne.
The BestBuzz dashboard includes several tools that allow clients to track and manage marketing campaigns and promotions in real-time. The BestBuzz analytics showed that the Valentine Buzz entrants had an average of 273 friends on Facebook, which is more than double of the Facebook claim that an average user has 130 friends.
Suzanne Karhu, one of the lucky buzz winners said, “Wow, I'm so happy to win! That really was a fun contest, and I'm looking forward to participating in more...thanks for having them!”
Users can download the free BestBuzz QR code reader by texting the word “BUZZ” to 635-66. BestBuzz is available for iPhone, Android, and BlackBerry 6.0+, with Windows coming soon. Businesses can receive a free consultation and trial by contacting BestBuzz and mentioning the code LOVEBUZZ through March 1, 2012. For media inquiries please contact social(at)bestbuzz(dot)bz.
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