Wine Rack Store Gearing Up for Searchfest 2012

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Two Wine Rack employees are getting ready to head down to Portland Friday for one of the largest search marketing seminars of the West Coast.

wine rack, wine cellar
its even more important these days to stay on top of our social marketing as well

Friday is a shaping up to be a big day for two employees at Wine Rack Store. Admin Services Supervisor, Sidney Ray and Director of SEO and Communications, Heather Hoskins are taking a trip down to Portland to participate in SearchFest2012.

Wine Rack Store has had its online presence since the early 1990s and the early days of internet shopping. In that time span the wine rack retailer has made many changes to its website, including its aesthetic end and its content. "Its always a challenge to keep up with Google," said Hoskins. "Participating in events like SearchFest is our way to stay on top of our competition."    

Compared to it's retail counterparts like Overstock and Walmart, Wine Rack Store has found it necessary to continually revamp its web site to beat out its giant competitors and other small wine rack retailers alike.

"Our website content is of course a huge part of our business, but its even more important these days to stay on top of our social marketing as well," said Ray, who heads all of Wine Rack Stores social media sites including Facebook, Twitter, Google+ and LinkedIn. "It's becoming more and more important to make your mark on all aspects of the internet to make your presence known."

Owned by Michael and Denise Kitson, Wine Rack Store has been selling quality pre-made and custom built wine racks, wine cellars and wine accessories since 1995. is A+ rated from the Better Business Bureau. All products are locally crafted in Olympia, WA and are shipped free anywhere in the contiguous United States.


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