Channel Intelligence Tripled Where-to-Buy Installed Base in 2011

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Leading Manufacturers and Retailers Rely on CI for Trackable Lead Generation

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More than 80 leading manufacturers and nearly 200 of the world’s top consumer brands provide links to retailer “buy” pages in 29 countries with Channel Intelligence (CI) Where-to-Buy. CI announced this week that Where-to-Buy links tripled to almost a quarter million in 2011, which solidifies the company’s position as the industry leader for manufacturer and retailer marketing technology.

CI Where-to-Buy sends ready-to-buy consumers from a brand’s digital touch points to its retail partners. Those touch points include everything from the manufacturer’s website to display ads, Facebook, Twitter, blogs, e-mail – and even direct mail. Sales tracking and lead attribution allow clients to make better decisions about how they spend their marketing dollars.

“Accurately tracking leads and sales is the Holy Grail of online advertising,” said Alan Fulmer, co-founder and executive vice president of CI. “The fundamental problem with linking services is they don’t provide visibility into what happens after a consumer clicks from the manufacturer site to a retailer. CI solves that problem because we know success requires two distinct elements: You need a call to action, coupled with a way to track the success of a campaign.”

Fulmer attributes the CI Where-to-Buy growth to several factors. “Not only did we add a lot of new clients over the past year, but several of them are large international companies with multiple brands,” said Fulmer. “In addition, many existing clients were so excited about their success with CI, that they implemented our service on more brands and in additional countries. Those additional implementations led to a record year for sales referrals, with more than $25 billion in referrals sent to retailers in 2011.”

For more information on CI Boost Where-to-Buy, e-mail CI at: marketing(at)channelintelligence(dot)com

About Channel Intelligence (CI)
Relied on by leading companies such as Best Buy, Target, Neiman Marcus, HP, Philips and Kimberly-Clark, Channel Intelligence (CI) helps manufacturers and retailers sell more products and outperform online. Founded in 1999, CI now tracks nearly 15 percent of online transactions in the United States and drives $2B annually in referred sales for their partner companies within computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. The company’s leading CI Boost services suite includes: Where-to-Buy, Product Search, Shopping Engines, and Facebook Commerce. CI is a multinational e-commerce company with offices in Orlando, Fla., Scottsdale, Ariz., Portland, Ore., London and Shanghai. CI is a partner company of ICG (Nasdaq: ICGE) and Aweida Capital Management. Learn more at


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