Upshot Named to Post Foods Roster

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Post Foods, LLC has retained Upshot as their integrated marketing agency across their portfolio of brands. The agency has responsibility for leading integrated marketing communications (with a team of agencies), promotions, in-store and shopper marketing and has been tasked with advertising campaigns on Honey Bunches of Oats and Grape Nuts.

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We’re excited to work with one of the most recognizable names in the food industry. We’re looking forward to helping their brands see success by inspiring their consumers and shoppers through our work

Post Foods, LLC has retained Upshot as their integrated marketing agency across their portfolio of brands. The agency has responsibility for leading integrated marketing communications (with a team of agencies), promotions, in-store and shopper marketing and has been tasked with advertising campaigns on Honey Bunches of Oats and Grape Nuts.

“We’re excited to work with one of the most recognizable names in the food industry” said Brian Kristofek, President & CEO of Upshot. "We’re looking forward to helping their brands see success by inspiring their consumers and shoppers through our work.”

“We have a strong commitment to accelerating progress for the Post business,” said Jim Holbrook, Post Executive Vice President of Marketing. “Upshot is a great marketing partner to help give our brands a good push.”

About Upshot
Upshot (upshot.net) is an independent Chicago-based marketing agency that inspires people to take action with a focus on consumer, shopper and business-to-business marketing. Clients include Procter & Gamble, Crown Imports, Hilton Worldwide, SUBWAY® Restaurants, New Balance and Kraft Foods to name a few.

About Post Foods, LLC
Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in 1897. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles®, Great Grains®, Post Shredded Wheat®, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®. Post is dedicated to health and wellness, offering consumers a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Cereals, visit http://www.PostCereals.com.

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Kristie Ritchie
Upshot
(312) 895-6151
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