The internet seems to never forget anything. Negative search results in particular seem to hang around and dominate a brand’s results following a crisis or bad press, but there are ways to avoid this.
Charlottesville, Va. (PRWEB) February 22, 2012
Janet Driscoll Miller, CEO and President, of the full service search engine marketing firm, Search Mojo is hosting a free webinar outlining the importance of Online Reputation Management in the internet age and the best practices to avoid bad press from following your brand. Both individuals and large companies will be interested in these tips for managing the positive and negative search results around your brand. The Online Reputation Management – How to Protect Your Brand in the Internet Age webinar will be held on Thursday, March 1st, at 2:00 p.m. ET.
“The internet seems to never forget anything,” said Miller. “Negative search results in particular seem to hang around and dominate a brand’s results following a crisis or bad press, but there are ways to avoid this. Taking the correct precautions before a crisis is important, in addition to following the best practices to prevent those negative results from permeating long after the crisis has passed.”
During this webinar, Miller will cover the guidelines to online reputation management and the best ways to protect your brand reputation before an issue arises. Online reputation management is becoming of great interest to brands and individuals alike who are unhappy with the search results for their name. Miller will review the concepts of online reputation management, the core pieces to protecting your reputation, and the preventative steps to safeguard your brand prior to a crisis. As the knowledge base of the internet only continues to expand, this information will become increasingly important for branding.
The presentation will cover the following topics:
- What is reputation management?
o Presenting your brand in a positive light
- 2 Parts to protecting your reputation
- Three main types of reputation management (with examples of each):
o Crisis Mode
o Clean Up
- Preventative steps to take to protect your personal or business brand
- Recommended Resources
The presentation is designed for:
Any marketing or PR professionals will find this webinar informative. Online reputation is important to both individuals and companies; it can be difficult to fix the longstanding aftereffects once a crisis has passed. This webinar will also include tips to prevent a crisis from overwhelming your positive brand footprint within search results. Online Reputation Management Services are important to consider for any marketing professional looking to protect their online brand footprint.
Online registration for the webinar is available at: http://www.search-mojo.com/webinar
About Janet Driscoll Miller
Janet Driscoll Miller is the president and CEO of Search Mojo. With more than twelve years of search engine optimization experience, Janet has spoken at search engine conferences including SMX Advanced, Search Engine Strategies and Pubcon. Janet has published articles in B2B Magazine, Visibility Magazine and others, and contributes to several blogs, including Search Marketing Sage, Marketing Pilgrim and Search Engine Journal. You can follow her on Twitter as @JanetDMiller.
About Search Mojo
Search Mojo specializes in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings, online reputation management, and pay-per-click advertising performance in search and Facebook advertising. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.