Soybu Launches Nationwide in Sports Authority Stores

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Soybu's Beautiful, Colorful Women’s Lifestyle Apparel Available in 472 Sports Authority Stores Across 45 States

Soybu

When a woman wears Soybu, she can trust that it will not only look beautiful, but it will last.

Soybu, a woman’s performance and lifestyle apparel brand, and Sports Authority, one of the nation's largest full-line sporting goods retailers, today announced the launch of Soybu apparel distribution in all 472 Sports Authority stores in 45 states. The launch is a result of a successful test in 145 stores. The nation-wide roll out began February 15, 2012.

Commenting on the launch, Sports Authority executive, Chief Merchandise Officer Greg Waters said, “Sports Authority takes great pride in joining forces with brands like Soybu that are innovative and cutting edge. When a woman is looking to add Soybu to her wardrobe, we want her to think of Sports Authority as her shopping headquarters.”

Soybu is developed and designed to perform for the active woman in yoga class, at the gym, around town and at home. Soybu fabrics are made from a blend of eco-friendly, organic cotton, bamboo and soy. Each item of Soybu clothing is rigorously fit-tested for durability, wearability and technical performance. The result is soft, stretchy and comfortable clothing that Soybu skillfully blends into vibrant prints and colors.

“Soybu combines the best of strength and balance in women’s performance apparel – it’s a great fit of Sports Authority customers,” said Jeff Schmitt, Soybu founder. “When a woman wears Soybu, she can trust that it will not only look beautiful, but it will last.”

Soybu’s key mission since its inception has been fabric innovation. Designers work with mills throughout the world to develop highly functional performance fabrics that withstand the rigors of exercise with minimal environmental impact.

About Soybu
Soybu is a of-the-moment lifestyle brand that provides performance fashion that is forward thinking, eco-thoughtful, colorful and comfortable on a high quality and long on value budget. The Soybu mission is to empower the “Everywoman” with clothes that flatter her femininity, highlight her individuality and fit her lifestyle – effortlessly and every day. Denver, Colorado based Soybu has been creating exceptional and inspired performance apparel since 1998. For more information visit http://www.soybu.com.

About Sports Authority
Headquartered in Englewood, Colo., The Sports Authority is one of the nation's largest full-line sporting goods retailers, offering a comprehensive and high-quality assortment of brand name sporting apparel and equipment at competitive prices. The Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate "authority," both on and off the field. The Sports Authority operates 472 stores in 45 states, and employs more than 15,000 associates nationwide. For more information visit http://www.sportsauthority.com.

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Cassie Roberts
Soybu
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Heather Lindemann
Brand Cultivate
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