The Power of One: Sir Bobby Charlton Speaks Out

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In his first filmed interview since the launch of his new charity, Find A Better Way, footballing legend Sir Bobby Charlton explains how he is challenging conventional thinking to come up with a better way to rid the world of landmines.

In the film, Sir Bobby talks passionately about his love of football and draws on similarities with the charity he founded. “I love my football and I wouldn’t miss it for anything, but I do get wrapped up in this project. Unfortunately if you want to have a really good football team you have to have money and it’s the same with Find A Better Way,” he explains.

Sir Bobby explains how, following trips to Bosnia and Cambodia, where he witnessed first hand the devastation unexploded landmines cause to local communities, he galvanised a group of local experts to challenge the current estimate of 1,000 years needed to find and detect unexploded landmines.

The result has seen some of the brightest minds in the industry join forces. Experts such as The Mines Advisory Group and security scanning specialists, Rapiscan, as well as Manchester and Lancaster Universities are now all working together with the support of the risk-management industry. Together they aim to find new and innovative solutions to speed up and improve the process of landmine detection.

It’s an inspirational story of how one man’s skills and organisation once used so brilliantly on the football pitch is now being used to help others.

The film can be viewed at http://www.insightoutmagazine.com/

Sir Bobby’s Charity Find A Better Way http://www.findabetterway.org.uk
About the film
The film was made by Media Citizens for Insight Out Magazine, a business publication from Mazars, the accountants. Deborah Benn, Editor of Insight Out Magazine interviewed Sir Bobby Charlton and the camera man was Richard Wilson of Media Citizens.

Groups wishing to use the film can contact Jon Akass at jon(at)mediacitizens(dot)com

For further information about the latest work being conducted by Find A Better Way and its partners please contact Richard Livings. richard.livings(at)findabetterway(dot)org(dot)uk

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Deborah Benn

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