Zilliant Set to Transform B2B Selling With New SalesMax™ Offering

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New Software-as-a-Service (SaaS) Solution Provides Sales Teams with Actionable Insight into Revenue Growth Opportunities

Today, Zilliant unveiled its new SalesMax SaaS solution that gives sales forces visibility into previously hidden revenue growth and retention opportunities. This new hosted analytical service promises to transform how B2B companies target and pursue top-line growth by providing predictive guidance directly to a sales rep. Extensive in-market testing of SalesMax consistently revealed opportunities worth 8-12% in additional revenue.

“We’ve raised the bar again on best-in-class B2B selling practices. By showing the sales force which customers represent their best sales opportunities, we are enabling a completely new approach to organic growth,” said Greg Peters, CEO of Zilliant. “SalesMax continues Zilliant’s tradition of providing innovative predictive applications that harness big data to help companies inform sales decisions and improve P&L results.”

Using Zilliant’s proprietary Purchase Pattern Profiling™ science, SalesMax automatically analyzes every account in a company’s book of business to quantify and prioritize cross-sell and retention opportunities. The output is a prioritized list of account leads revealing:

  •     Accounts that have the most untapped potential
  •     Specific product lines that under-penetrated accounts should be buying
  •     Accounts where significant wallet-share is being lost
  •     Customers that are showing early signs of defection

"At Cooper Industries, our sales team is managing over 10,000 opportunities every month. It's challenging to keep track of each customer manually — even with some of the best analysts and tools in the industry," said Greg Preuer, director at Cooper Industries. "With SalesMax, our team has gained visibility into opportunities worth over $25 million that we just couldn't see before. It's given our team the insight to have targeted customer dialogs so we can sell a stronger mix of products and know when we're losing wallet-share so we can change the momentum before it's too late."

“Many B2B companies have a finite number of customers in the markets they serve. To drive profitable growth, they need to maximize the relationship with each customer and ensure they retain them over time,” said Rafe VanDenBerg, general manager of Sales Effectiveness Solutions at Zilliant. “SalesMax is the only solution on the market today specifically designed to address the unique challenges of driving organic growth and retention in a B2B environment.”

SalesMax Benefits:

Identify Actionable Cross-Sell Opportunities: With Zilliant’s Purchase Pattern Profiling™ and Product Affinity Matrix™, SalesMax accurately identifies previously hidden opportunities to expand wallet-share.

Preempt Costly Customer Defections: Through Zilliant’s powerful Defection Detection™ technologies, SalesMax is an early-warning system to the most subtle signs of customer defection and competitive intrusion.

Assess Every Customer and Every Product: SalesMax automatically analyzes each customer and product with a degree of rigor, accuracy, and speed that can’t be matched by manual analysis or typical sales analytics.

Guide Salespeople without Changing How They Work: Once opportunities are identified, SalesMax delivers them directly to salespeople through the tools and systems they’re already using — even email.

Measure and Monitor Ongoing Performance: SalesMax provides management with interactive, closed-loop reporting on targeted sales pursuits and overall visibility into the health of the customer base.

Up-and-Running in as Few as 30 Days: SalesMax is a SaaS service. There’s no hardware or software to buy, install or manage, and companies can start delivering opportunities in weeks.

Minimal Up-front Investment: Affordable setup and subscription fees provide significant, rapid payback.

Learn More About SalesMax
For companies interested in helping their sales teams sell more products and retain more customers, valuable educational resources are available at Zilliant’s Web site:

About Zilliant

Zilliant is a leading provider of predictive sales analytics for B2B companies. For over a decade, companies have relied on Zilliant to help turn sales strategies into P&L results. Zilliant's proven science and powerful technology gives companies unprecedented control of their revenue and margin and delivers valuable guidance directly to the point-of-sale. Thousands of sales people leverage these insights every day to inform their selling decisions, confidently react to market dynamics, and close more deals at higher margins. Learn more about how Zilliant helps companies make their numbers at http://www.zilliant.com.

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Lindsay Duran
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