SoDA’s Annual Outlook on Digital Marketing Released

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For the past four years, the Society of Digital Agencies (SoDA) has brought together some of the most influential thinkers in the digital marketing world to create a compilation of candid and thought-provoking perspectives about the future of the industry. Rebranded in 2012 as The SoDA Report, this year’s publication offers a new format and a meticulously curated collection of research insights, interviews, panel discussions, articles and case studies to inform, inspire and spark conversations among peers.

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“With the help of some of the most influential thinkers in the digital marketing world, you will get great value from this fascinating compilation of perspectives and insights about the year ahead,” said Tony Quin, SoDA Board Chairman & CEO of IQ.

For the past four years, the Society of Digital Agencies (SoDA) has brought together some of the most influential thinkers in the digital marketing world to create a compilation of candid and thought-provoking perspectives about the future of the industry. Rebranded in 2012 as The SoDA Report, this year’s publication offers a new format and a meticulously curated collection of research insights, interviews, panel discussions, articles and case studies to inform, inspire and spark conversations among peers.    

SoDA is releasing the publication in its traditional format today, and a tablet edition will be released in early March. SoDA will also be publishing smaller quarterly updates to The SoDA Report over the course of 2012. “SoDA is made up of some of the most prominent thinkers in digital marketing today and nowhere is this more evident than in The SoDA Report. The publication has quickly become recognized as one of the foremost predictors of the year ahead in digital marketing,” said Tony Quin, SoDA Board Chair and CEO of IQ.

Dozens of SoDA member companies have contributed thought-provoking articles and case studies to the publication. Additionally, a broad array of guest contributors, CMOs and other senior-level digital marketers from a wide array of organizations (i.e., L’Oreal, Adobe, Google, Compete, E*Trade, Bloomberg and Samsung, among other blue-chip brands) also provided their insights.

"As a dedicated member of many digital media associations and proud citizen of the digital marketing industry, I can honestly say that The SoDA Report provides a unique perspective that no other industry publication, blog, or trade journal currently delivers – including the transparent sharing of challenges and triumphs faced by the senior management of the world’s top digital companies and Fortune 500 brands at the forefront of digital marketing," says Angèle Beausoleil, Editor-in-Chief of The SoDA Report and Chief Innovation Officer at Agent Innovateur Inc.

The research portion of the publication, conducted by SoDA and its research partner, Econsultancy, revealed significant trends regarding budgets, hiring strategies and what marketers value the most. For example, the 2012 survey showed that self-reliance is an increasingly common mantra among many marketers, with almost two-thirds citing internal resource growth as their primary approach to expanding digital marketing efforts. "This research is interesting in its scope and for securing dual views from clients and agencies," said Stefan Tornquist, Econsultancy's VP for Research in the US. "To me, some of the most interesting findings are around the specific ways in which companies are adapting to be customer centric...and how their agencies can play a powerful role in that evolution."

SoDA will be celebrating the release of The SoDA Report with an Executive Briefing and unConference on February 28th in New York City hosted by Citi Commercial Banking Group. The event will feature discussions around key themes in the publication and high-level findings from the annual research study that amassed the thoughts and opinions of 650+ marketers, agencies, technologists and digital industry insiders. Immediately following the unConference will be a cocktail reception for anyone wishing to stay and continue the conversation. For further event details and to register, please visit [http://sodareportbriefing.eventbrite.com/

About SoDA

SoDA is an extremely selective association of the world’s most preeminent companies with digital DNA. SoDA’s membership includes 55 leading digital agencies with offices in 24 countries, approximately 2,700 staff and $380MM in total billings.

The Society of Digital Agencies (SoDA) serves as a voice for digital marketing professionals worldwide with a mission to advance the industry through Best Practices, Education, and Advocacy.

About Econsultancy

Founded in 1999, Econsultancy has grown to become the leading source of independent advice and insight on digital marketing and ecommerce through reports, events, online resources and training programs.

About Adobe

As the founding organizational sponsor of SoDA, Adobe’s goal is to provide tools and technologies to inspire the design and development of leading-edge digital content, help agencies build strategic relationships with clients, and support the overall advancement and growth of the digital marketing industry.

CONTACT:

Chris Buettner
SoDA Communications Director
678.449.2006

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Chris Buettner, SoDA Communications Director
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