Edge Hill University goes Against the National Trend with a 13.0% Increase in Applications

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Azorus client, Edge Hill University, is among the top 6 universities in the UK for increased applications to study versus a sector-wide decline of 8.7%.

This is no longer ‘nice to have’ – this is mandatory in higher education.

Azorus Inc. is very pleased to announce that our client, Edge Hill University, has seen an increase of 13.0% in applications from the same point in 2011, despite a reported sector-wide decline of 8.7%.

The past 12 months have been some of the most successful in the University’s history, ranking top in the north-west and fourth out of English public universities for graduate employability, second in England for students’ personal development in the 2011 National Student Survey and being shortlisted for the prestigious Times Higher Ed UK University of the Year.

University leaders at Edge Hill acknowledged the changes that were on the horizon several years ago and began their journey to adapt the university to these new realities to ensure Edge Hill would thrive during these periods of structural change in higher education. As part of its strategy, Edge Hill recognised the value of CRM (Customer Relationship Management) which would help them to enhance the student experience – starting with being able to recruit more of the right students. Azorus was selected to help transform Edge Hill’s future student experience in late 2010 after a formal review. The university continues its move up the country’s league tables and consistently ranks among the very best in the UK for student satisfaction. “We recognised that the student experience here was truly very special and we needed a more relevant way to share this with those future students who perhaps didn’t know us very well. Our CRM system from Azorus has been implemented in the way we wanted it to work – not the other way around. The functionality we chose to use addresses our needs as well as our resources. We have a CRM system that provides relevant and timely information and, importantly, provides high levels of self-service functionality to our web savvy students. This is no longer ‘nice to have’ – this is mandatory in higher education,” states Liam Owens, Head of Student Recruitment at Edge Hill. The increase in applications is in part the result of a significant increase in enquiries to Edge Hill. Owens states, “Our approach has definitely contributed to this success but also a lot has to do with the CRM system. It’s a combination of the two. We now have the ability to see what the success rate is for people following the full journey from enquiry to application.”

The UK’s higher education sector has been experiencing monumental changes recently putting a greater emphasis on marketing strategy. Azorus President & CEO, Stephen MacDonald says, “We are so pleased for the wonderful people at Edge Hill who have truly transformed the institution. As Edge Hill’s CRM partner we are gratified to see these business results and are delighted to be part of this success story. These are challenging times for universities; not just in the UK but around the world and Edge Hill is an inspiration that with a clear vision and a willingness to change; the results can be very impressive.”

About Azorus: Azorus is a CRM solutions firm catering exclusively to the higher education market. With the right combination of technology and support, we help higher education institutions transform their recruitment and enrolment efforts. Since 2002, Azorus has been working with a wide range of higher education institutions in Canada, the United States and the United Kingdom.

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Stephen MacDonald, President & CEO
(902) 446-4500 8031
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Liam Owens
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