DoublePositive Selected to Speak on Mobile Performance Marketing at LeadsCon Buyers Summit

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Leading online performance marketers release mobile marketing whitepaper.

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Mobile marketing that drives inbound phone calls is an actionable solution for media buyers.

DoublePositive, a leading performance marketing company, has been selected to present the findings of its new white paper at LeadsCon— the pioneering conference and expo serving the lead generation industry. DoublePositive’s Vice President of Mobile Marketing, JT Benton, will speak about the power of engaging mobile click-to-call technology at the invitation only Buyers Summit to be held at the Mirage Hotel and Conference Center in Las Vegas, Nevada, on February 27, 2012.

“Media buyers today face compelling reasons to innovate. Declining data lead quality, high competition and a lack of exclusivity each make a marginal impact on the effectiveness of our work in this industry. Mobile marketing that drives inbound phone calls presents a more aligned process and is an enticing and actionable solution for media buyers,” says Benton.

“It is exciting to see DoublePositive taking such a strong leadership position driving quality inbound voice leads from mobile. This is one of the most important changes happening in interactive marketing today,” said Jason Spievak, CEO for RingRevenue. “Having a partner like DoublePositive who truly gets the benefit of mobile click-to-call for consumers, advertisers and publishers is why we developed our platform.”

Lead Sponsors at the event, DoublePositive’s mobile division offers mobile click-to-call solutions to advertisers looking for premium, inbound inquiries and a 100 percent contact rate.

Registration for the event is required, and the event is invitation only. Learn more at http://leadscon.com/leadscon-las-vegas-2012/buyers-summit/

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Jodi Swartz
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