Jewelry Television Partners with Beads of Courage

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Broadcast retail network raises funds for beads to empower children living with serious illnesses.

A child poses next to his growing collection of beads. (Photo by Nikki Sebren)

The Beads of Courage Program provides a way to acknowledge the incredible courage demonstrated by children facing serious illness.

Jewelry Television® (JTV), the world’s largest retailer of fine jewelry and loose gemstones, recently announced a partnership with the nonprofit organization Beads of Courage® (BOC). The project is set to run through Feb. 29 and will support BOC’s mission of honoring children who receive treatment for cancer and other serious illnesses by providing funding for beads.

The Beads of Courage program – currently implemented in more than 100 children’s hospitals throughout the U.S., New Zealand and Japan – allows recovering children to tell the story of their personal journey with jewelry made from colorful beads. The beads, representing different procedures and milestones in their treatment, serve both as comfort objects and meaningful symbols of courage.

“The Beads of Courage Program provides a way to acknowledge the incredible courage demonstrated by children facing serious illness,” said Jean Baruch, Beads of Courage founder and executive director. “Each bead is symbolic in a child’s journey and the support we receive from organizations like JTV helps us to provide these beads for children around the globe.”

During the month of February, Jewelry Television will give customers the chance to support Beads of Courage® by adding a monetary donation to their purchase. The funds will be used by BOC to provide beads to more than 30,000 children.

“In many cultures, beads have long-served as symbols of bravery and accomplishment,” said Jeffrey Banks, divisional merchandising manager for JTV’s Jewel School. “Jewelry Television is proud to honor these qualities in the Beads of Courage program participants receiving treatment for cancer and other serious illnesses.”

About Jewelry Television®
Jewelry Television® (JTV) is the only broadcast shopping network that focuses exclusively on the sale of fine jewelry and gemstones. The privately-held company was founded in 1993 and broadcasts high definition programming 24 hours a day, seven days a week, to over 80 million unique households in the U.S. Jewelry Television® was recently ranked the 14th largest retailer of fine jewelry in the U.S. by National Jeweler. is the fifth largest jewelry destination on the internet according to Internet Retailer’s Top 500 Guide for 2010. For more information, visit

About Beads of Courage®
Beads of Courage, Inc. is a Tucson, AZ-based international charity that has established arts-in-medicine programs to provide psychosocial support for children coping with serious illness in more than 100 children's hospitals in the United States, Canada, Japan, New Zealand, United Kingdom and Ireland. The organization’s mission is to provide innovative, arts-in-medicine supportive care programs for children coping with serious illness, their families and the health care providers who care for them. To learn more about Beads of Courage®, visit


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