Forward-thinking marketers are boosting positive Word of Mouth by finding and activating their enthusiastic customers (AKA “Brand Advocates.”) But how do marketers harness the power of social media and Word of Mouth in B2B environments?
San Carlos, CA (PRWEB) February 23, 2012
Date: Wednesday, February 29, 2012
Time: 11:00 AM PST/ 2:00 PM EST
Join the conversation on Twitter: #zuberance
Word of Mouth is the “world’s most powerful sales tool,” according to Nielsen. Today, thanks to social media like blogs, social networks, Twitter and more, Word of Mouth is more influential than ever. Forward-thinking marketers are boosting positive Word of Mouth by finding and activating their enthusiastic customers (AKA “Brand Advocates.”) But how do marketers harness the power of social media and Word of Mouth in B2B environments?
- How to identify and energize your best customers (AKA Brand Advocates)
- How to generate referral leads and boost sales via Social Media
- How to lower customer acquisition costs and increase conversion rates and sales via your Brand Advocates
- How to measure the impact of mobilizing Brand Advocates
Jen Grant, VP of Marketing, Box
As VP of Marketing at Box, Jen is responsible for leading brand strategy, sales marketing, public and analyst relations, and product marketing. Prior to Box, Jen spent four years at Google where she was head of marketing for the Apps team responsible for marketing Gmail, Calendar, Talk, Blogger, Reader, Picasa, Orkut, and OpenSocial. In 2007, she received a Google Founders Award – the most prestigious award offered at Google. Jen received her MBA from Wharton and earned her bachelor's degree from Princeton.
Jill Hunley, VP of Global Social Media and Online Engagement at AVG Technologies, AVG Technologies
AVG’s Jill Hunley knows the power of Brand Advocates, and converting your fans into evangelists. Jill has led customer-centric eCommerce and Marketing initiatives at Accenture and eBay, before coming to AVG Technologies to drive the company's social media strategy across community, content, and advocacy.
Kim Johnston, VP of Marketing, Parallels
Ms. Johnston is the Vice President of Marketing for the Desktop Virtualization and Mac product lines. She is responsible for driving awareness and demand for the market leading consumer desktop virtualization product and for the entire business product portfolio selling into small, medium and enterprise businesses. She also holds the role of the leader of centralized marketing over brand, web and overall marketing operations. Prior to joining Parallels, Ms. Johnston was Vice President of Sales and Marketing Operations at Symantec Corporation where her primary directive was to enable the organization to increase productivity, extend the brand and exceed results.
Rob Fuggetta, Founder/CEO, Zuberance
Rob Fuggetta, the founder and CEO of Zuberance, has more than 20 years of experience in Word of Mouth marketing, His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of an upcoming book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.”
All participants will receive a free whitepaper, “The ROI of Energizing Brand Advocates.”
Zuberance is the leading social media marketing company focused on Brand Advocates. Zuberance’s award-winning social media marketing solution enables companies to systematically identify and energize their highly-satisfied customers (AKA “Brand Advocates”), driving measurable increases in referral leads, recommendations, and revenues. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance. Zuberance is a member of the International Health, Racquet & Sportsclub Association (IHRSA) and the Word of Mouth Marketing Association (WOMMA.)