Avectra Users and Developers Conference Expects Record-Breaking Attendance for 8th Annual Event

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Attendance Jumps 161 percent at largest AUDC event to date.

Avectra Social CRM is fundamentally changing how organizations collaborate, share and manage information to drive bottom line results and enhance their member experience.

Avectra, a leading web-based Social CRM developer of web-based member and donor-based software for associations and not-for-profits, today announced that its annual user conference, the Avectra Users and Developers Conference(AUDC12), is expected to set attendance records when 550 attendees converge on the Walt Disney World Contemporary Resort in Orlando, Florida, February 26-28, 2012. Such attendance marks a 161 percent increase from the 2011 event.

“Avectra Social CRM is fundamentally changing how organizations collaborate, share and manage information to drive bottom line results and enhance their member experience,” said Patrick Dorsey, Avectra vice president of marketing. “The market’s desire to transform the member relationship from a transaction to more human, relevant engagements is reflected in AUDC’s record growth, popularity and is proof the conference offers real value to our customers and partners.”

The goal of the 8th annual Avectra Users & Developers Conference (AUDC) is to assist Avectra customers in deriving maximum benefit from the Avectra Social CRM suite and the partner community, as well as to promote forward thinking and best practices in the evolving usage of association technology to achieve organization objectives.

AUDC 2012 will offer over 72 different sessions, including over 20 educational sessions that feature CAE credit. In addition to discussing the latest updates on netFORUM and MemberFuse, Avectra will introduce social member profiles, a member renewal center, enhanced automation with the A-Score™ and new social media monitoring features as well as new deeper fundraising and moves management functionality.

“The conference is an annual ritual celebrating our customers’ ability to leverage Avectra technology to fulfill their mission,” added Dorsey. “At each of the seven preceding conferences, our customers surprised us, amazed us and inspired us with their creativity and innovation. I anticipate this year will be the same. To say we are excited about the conference and the future of membership management is an understatement.”

AUDC 2012 will be keynoted by David Nour, author of Return to Impact: Leadership Strategies Every Visionary Association Needs to Stay Relevant in the Social Media Age. The event will also feature the 2012 AUDC Innovation Awards—the opportunity for the Avectra community to recognize their peers with awards celebrating best practices and outstanding achievements.

“AUDC has always been a real education resource for the association industry,” said Dean West, president of Association Laboratory and a Fellow of the American Society of Association Executives. “The 2012 event promises to be bigger and better and I look forward to meeting with my fellow association professionals to discuss the leading issues impacting our industry and the products and solutions that will help us continue to thrive.”

About AUDC 2012
AUDC is designed for busy association executives, membership marketers, web strategists, technologists, project managers, and anyone looking to optimize their use of association technology to achieve objectives - improve member services, broaden member engagement (including new best practices in social media), expand organizational capabilities, and improve association staff quality of life.
With eight distinct subject matter tracks, AUDC is structured to allow each attendee to immerse themselves in the topics that are most directly relevant and of greatest interest to them.
To learn more, click here.

About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership and donor success with its ability to provide world-class member/donor management, a private online community, social media management, a powerful analytics suite, including Avectra’s proprietary A-Score™, and more. Avectra is headquartered in McLean, Virginia, with regional offices in Chicago and Orlando.
To explore the Avectra family of products, please visit http://www.avectra.com, or call 800-858-8272.

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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
(617) 502-4358
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