Houston Economy on the Rise- Southwest Precision Printers Answers to Increased Customer Demand

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With customer demand rebounding, largest commercial printer in Houston beefs up production capacity by adding Heidelberg printer.

“As we continue to grow, it’s imperative that we have the right equipment to meet our increasing customer demand,” says SWP owner and president Tim Tully.

The Greater Houston Partnership recently reported that Houston added nearly 80,000 new jobs over the past 2 years with another 5,000 expected this year. Houston’s economy is recovering and one of the signs of that recovery can be seen by the growth of local businesses.

In response to increased customer demand, Southwest Precision Printers (SWP), Houston’s largest commercial printer, has purchased a new Heidelberg CD 102 printer, which will boost their production capacity by 50 percent.

“As we continue to grow, it’s imperative that we have the right equipment to meet our increasing customer demand,” says SWP owner and president Tim Tully. “Our local economy has been on the upswing lately and that has led us to answering the resurging economy with an investment.”

Heidelberg is the worldwide leading provider of solutions for the print media industry, which explains why this is the 6th Heidelberg press that SWP has purchased in its 37 years of business. The Heidelberg name is internationally associated with leading technology, which is what makes its equipment so attractive to SWP.

“This new press gives us the newest Heidelberg technology, which in turn increases our capacity by as much as 50%. What this means to our customers is that we can be more efficient and turn jobs quicker,” says Tully.

Tully has always put an emphasis on utilizing the latest technologies available that will help take SWP to the next level. This commitment was recently proven by the companies redesigned website (http://www.swpp.com) , which is now more user-friendly and easier to navigate.

By investing in the newest technology, SWP maintains a cutting edge lead in the printing industry over the last three decades. Just last year, Tully added 2 new digital machines to its Digital Pressroom. The HP Indigo 3550 and the Ricoh Pro C901 have both proven to deliver exceptional quality and performance for SWP.

“We are very excited about the direction we’re taking at Southwest Precision,” said Tully. “Our goal has always been to provide quality products with the best possible service to our clients. Now that we have the latest technology at our fingertips, I think we can be even better at doing this.”

Southwest Precision Printers is the one-stop shop for all printing and promotional product needs with a 48,000 square foot production facility, industry expertise and a fleet of delivery trucks. SWP offer 24/7 full service staffing and three pressrooms available for crunch time, ensuring your project is completed and delivered on time, without delay. For more information visit our newly designed website at http://www.swpp.com.

If you would like to tour the SWP facility and see the new equipment, please call your sales representative, or Rick Nussle at 713.777.3333, EXT 142

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Scott Steiner
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