Proximus Mobility has proved to be successful and measureable in increasing customer spend, driving repeat business and creating additional revenue streams
Atlanta, GA (PRWEB) February 23, 2012
Proximus Mobility, a location based proximity marketing software company, recently completed a hyperlocal proximity marketing campaign with a leading Las Vegas Hotel & Resort. Although the property had spent several decades trying to differentiate itself from its Vegas strip competitors, this full-service resort with over 5,000 rooms now sought to gain a larger share of the customer’s wallet in its onsite restaurants, lounges and hotel attractions as well as to deepen its customer loyalty.
The three-month proximity marketing campaign featured promotional offers, coupons and data capture forms to grow the hotel loyalty program. Coupons included exclusive drink and menu specials to hotel and lobby restaurants as well as discounts for hotel attraction admission tickets. The Hotel & Resort placed five Proximus Mobility access points throughout the property, allowing them to target customers walking by via Bluetooth and provide a rich Wi-Fi experience to guests in the casino.
The proximity based mobile marketing campaign concluded with a six percent response rate, outperforming mobile industry standard click through rates of one percent. Hotel & Resort restaurants, lounges and attractions also saw an increase in sales throughout the promotional window. Pleased with campaign ROI, the Las Vegas Hotel & Resort has renewed its commitment to Proximus Mobility.
“From economy to five-star, small footprint to mega-resorts, Proximus Mobility has proved to be successful and measurable in increasing customer spending, driving repeat business and creating additional revenue streams for the properties,” said Michael Zeto, CEO of Proximus Mobility. “From our conversations with hotel executives, we know that properties need to find creative ways to increase occupancy and per head spending. Proximus Mobility helps them incentivize their hotel guests to stay on property for a meal or a drink or book their next stay while engaged in the brand experience,” continued Zeto.
A brief case study titled Leveraging Proximus Mobility: Hotels & Resorts is available for download at http://www.proximusmobility.com.
About Proximus Mobility
Based in Atlanta, Proximus Mobility is a location based proximity marketing software company that provides a turnkey, end-to-end solution to retailers, hotels and casinos, venues, advertising agencies and small to medium sized businesses. This solution offers relevant, high value digital content to consumers’ mobile phones near the point of influence or point of sale regardless of the phone type or carrier, with no app needed on the phone. Proximus Mobility enables brands to effectively reach and capture anonymous consumer data and track their customers in the out-of home environment, providing executive level reports and in-depth analytics on dwell times, traffic patterns and behavior profiles. These insights facilitate the advertiser to deliver customized and impactful content based on previous customer interactions and the consumer receives helpful and valuable location-based information and offers completing the value chain. For more information, visit http://www.proximusmobility.com.