Kraft knew Starbucks brewing cups would become available for use in Tassimo’s competing system, the Keurig, in the immediate future.
Naples, FL (PRWEB) February 23, 2012
A false advertising lawsuit was announced by the Leading National Consumer Protection and Products Liability Law Firm Gilman Law LLP against Kraft Foods Global, Inc. and Starbucks Corporation for allegedly continuing to promise buyers of the “Tassimo” coffee brewing system of the availability of Starbucks’ proprietary brewing cups despite Kraft’s and Starbucks’ allegedly knowing as early as 2010 that Starbucks would soon stop selling Tassimo-compatible brewing cups. (Case No.: 12-00149) By December 6, 2010, Kraft sought an injunction in a New York federal court to prevent Starbucks from breaking the Tassimo contract, supporting the position that Kraft and Starbucks both had notice that Starbucks Tassimo cups would soon become unavailable to consumers. Nevertheless, Kraft’s Starbucks-branded Tassimo systems remained on the retail shelf throughout 2011 and into 2012.
Over the last five years, single-serve coffee brewing systems have steadily emerged in the marketplace as an appealing alternative to conventional coffeemakers. And while other manufacturers have introduced variations of the single-serve concept (e.g., Senseo; Brookstone; Black&Decker; Cuisinart etc.), the “pod” genre has inarguably been dominated by either the Tassimo T-disc system or the Keurig K-cup® system.
Each system only accepts its proprietary type of brewing cup, making the choice between Tassimo or Keurig of paramount importance to consumers. This has been especially true of the Tassimo system, which historically offered a coffee selection much narrower than its competing system, the Keurig. Tassimo, however, was the exclusive machine for the proprietary Starbucks T-disc.
The false advertising lawsuit alleges that Kraft and Starbucks violated federal and state consumer protection laws, and the Lanham Act by packaging, promoting and selling the Tassimo system with packaging and literature stating that Tassimo was the system for which Starbucks brewing cups were available, despite knowing the same was false or would imminently become false. Even worse, Kraft knew Starbucks brewing cups would become available for use in Tassimo’s competing system, the Keurig, in the immediate future.
If you purchased a Tassimo coffee brewing system between January 2010 through the present, you are encouraged to contact our consumer protection attorneys to arrange for a free lawsuit evaluation. You may speak with a consumer protection lawyer by calling direct at (239) 221-8301 or toll free at (888) 252-0048, or by visiting the Kraft Starbucks Tassimo False Advertising Lawsuit Page on the Gilman Law LLP Consumer Protection Website.
About Gilman Law LLP
The consumer protection and defective product lawyers at Gilman Law LLP have more than 33 years of experience representing clients in consumer protection claims, consumer product injuries, mass torts, and class action lawsuits. Attorney Advertising. Prior results do not guarantee similar outcomes.
Gilman Law LLP
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Bonita Springs, Florida 34134
Direct: (239) 221-8301
Toll Free: (888) 252-0048
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