For years, the world has talked about the arrival of mood-based adverts; finally, the promise of direct targeting through sentiment analysis is fulfilled.
San Francisco, CA (PRWEB) February 23, 2012
Today, Moodagent and Mixberry Media announced a partnership that can change the future of audio advertising. For years, the world has talked about the arrival of mood-based adverts; finally, the promise of direct targeting through sentiment analysis is fulfilled.
Moodagent, recently praised for its Spotify application, is world-renowned for accuracy in music analysis, delivering mood-based playlists to millions of customers through mobile and desktop applications and streaming services.
Moodagent has detailed knowledge of the emotional and musical aspects of almost any track in the world. Combined with the first class digital audio advertising of Mixberry Media, advertisers can now, for the first time, target their message to distinct emotional profiles.
Moodagent and Mixberry Media are developing tools that make it easy for advertisers to target desired audiences when the listener is in the mood for it, therefore making ads more relevant and much less intrusive. Brands will be able to determine a specific song to embody the essence of their message and, as a result, have their ads heard when the listener is enjoying other tracks with the same emotional data and characteristics. This allows advertisers to communicate the core value of their brand as they perceive it and deliver it to users when they’re in a similar mood or state of mind.
Brands are now able to target such moods and emotions as Happy, Sad, Angry, Tender, Sensual, Fear and varied levels of each. These combined with genres of music is a winning approach to web and mobile advertising.
“At Moodagent we have the world’s most extensive collection of mood data enabling us to precisely decode the exact mood of any given track,” said Peter Berg Steffensen, CEO at Moodagent. “Our knowledge of emotional analytics, user behavior and perception, combined with the ability to connect this data with specific products, provides us with the key to an unparalleled precision for targeting audio advertisement. Together with Mixberry Media, we’re taking audio adverts to the next level.”
Moodagent and Mixberry Media, the premier global audio ad network, have engaged with major players like Nokia (ADR), Spotify and Microsoft who will be among the first movers in this new field of targeted audio advertising. But anyone broadcasting music, be it commercial radio, music streaming services or podcast providers, can benefit from this new technology. And naturally, anyone with a featured campaign can more precisely reach the intended target audience with higher precision at the appropriate time.
“The positive reception and retention of the advertiser’s message has a lot to do with the consumer mood,” said Andre Hawit, CEO at Mixberry Media. “Our ads are delivered real-time, taking into consideration all known user conditions at the exact moment the ad is delivered. We believe our partnership with Moodagent will create huge opportunities for brands and advertisers to reach their target audience at optimum time. Even the ad content has the ability to change or the entire ad delivery may be canceled based on the expected effect on the consumer.”
The future of mood-based advertising has only begun. Look for more announcements from Moodagent and Mixberry Media as they move forward, determined to improve the world of digital audio advertising.
The team at Moodagent deliver powerful solutions for leading mobile device manufacturers, mobile operators, online music businesses and streaming music services, and provides applications direct to consumers. More than 7,000,000 customers from over 200 different countries have synced over 5 billion songs to create instant playlists based on moods and emotions. Moodagent is located in Frederiksberg, Denmark, and can be found online at http://www.moodagent.com on facebook.com/moodagent or twitter.com/moodagent
About Mixberry Media
Mixberry Media, Inc., a company based in Silicon Valley, has developed an advanced, fresh approach to advertising bringing their intelligent and highly targeted digital audio ad technology to mobile apps, WEB and mobile WEB. The Mixberry global network allows advertisers to reach their target audience dynamically, in real-time with a high degree of precision. Publishers can maintain full control of their app/site behavior and flow while increasing their revenue. Mixberry Media can be found at http://www.mixberrymedia.com, on facebook.com/mixberrymedia or twitter.com/mixberrymedia