Clothes Horse is solving the problem of buying clothes that fit by using sophisticated algorithms, and a trove of human and brand-garment measurements.
New York, NY (PRWEB) February 23, 2012
Clothes Horse, a New York fashion technology company, launched today unveiling a case study with a leading online menswear brand. Clothes Horse is solving the problem of buying clothes that fit by using sophisticated algorithms and a trove of human and brand-garment measurements. Their focus is on making a product for retailer websites that is easy to use -- shoppers simply answer a few brief questions about themselves and their favorite garments (takes 30 seconds, and no measuring tapes involved), and can then experience accurate recommendations at any Clothes Horse enabled retailer on the web. In the case study, Clothes Horse demonstrates how they brought Bonobos a 13% sales increase while creating a more engaging customer experience.
70% of shoppers hesitate to purchase because of uncertainty on fit. As more spend in fashion/apparel moves online, the major shopper complaint is inconsistency of fit, says the NPD group. Retailers need to get better at marketing and merchandising online, as shoppers have increasing reason to be fearful. Clothes Horse brings confidence to the most anxiety-ridden part of the sale through data-driven algorithms and a focus on customer experience.
“We’re very encouraged with the initial results we’ve seen from Clothes Horse. The team has been incredibly responsive and open partners throughout the whole process,” said Craig Elbert, Bonobos VP of Finance + Analytics.
“We strike the perfect combination of rock-solid data, easy shopper experience, and focus on the retailer -- our pricing is built around their ROI. It’s a no-brainer,” said Vik Venkatraman, co-founder of Clothes Horse.
Learn more at http://www.clotheshor.se/
About Clothes Horse:
Clothes Horse is a New York City based fashion technology company, focused on solving the problem of buying clothes that fit. Retailers can quickly and easily install Clothes Horse on site, to create confidence at the point of sale for their shoppers. Using Clothes Horse, retailers benefit from more sales, fewer returns, and increased customer loyalty.