Scottsdale, Ariz. (PRWEB) February 24, 2012
Discount Tire, America’s largest tire and wheel retailer, and sponsor of the Formula D Discount Tire/Falken Tire Nissan S13, today announced Season 2 of Behind The Smoke, its hit GTChannel web video series featuring Formula D champion Daijiro Yoshihara. The first webisode of the new season will premiere April 14 on GTChannel’s YouTube Channel.
GTChannel's cameras will follow Yoshihara throughout the 2012 season giving fans an exclusive look into the life of this world renowned Formula D driver. On track action and off track adventures will be chronicled in 21 videos with a new episode appearing each week.
“We're very excited to work with Dai and Discount Tire to produce a follow up to our hugely popular premier season,” said Behind the Smoke producer Taro Koki. “We anticipate an even greater response from fans for Season 2 and Dai is sure to keep them hooked with his genuine brand of entertainment.”
Behind the Smoke is a weekly web video series produced by GTChannel in association with Discount Tire. First launched in 2011, Behind the Smoke is the first Drift racing reality series to cover the extreme motorsport and one of its most notable driver personalities. The premier season attracted 1.5 million unique views with an average of 50,000 views per episode. A playlist for Season 1 is available at http://tinyurl.com/3ebnfrx.
“Last year I won my first championship and Behind The Smoke captured every moment,” said Yoshihara. “This time I'm defending the trophy for my fans!”
Discount Tire, a long standing North American Drift supporter, has been the primary sponsor of Yoshihara since 2009 and the exclusive tire and wheel retailer of the Formula D Championship series for the past eight years.
Discount Tire also sponsors the tires.com Triple Crown, which is made up of three regular season Formula D events. The driver with the highest combined score from Road Atlanta, Evergreen Speedway and Irwindale Speedway receive a $10,000 cash prize. In addition to winning the Formula D championship, Yoshihara also won the tires.com Triple Crown in 2011, marking the first time in Formula D history that a driver took home both the Formula D series championship and the tires.com Triple Crown title in the same year.
GTChannel’s video network includes YouTube, iTunes podcast, Vizio internet TVs and Western Digital Set-Top Boxes. Content receives approximately 3.6M unique video views each month. GTChannel’s YouTube Channel http://www.youtube.com/gtchannel is one of the top subscribed channels in the Auto and Vehicles category with 65,000 subscribers and a total of more than 50 million upload views.
About Discount Tire
Discount Tire, based in Scottsdale, Arizona, is America’s largest tire and wheel retailer. Also known as America’s Tire in Oregon and some parts of California, Discount Tire currently operates more than 800 stores across the country. In 2010, the company marked its 50th year serving customers as their trusted tire retailer in local markets across the U.S. Discount Tire also sponsors NASCAR Nationwide Series and Formula D racing. News, driver appearances, show car schedules and racing schedules can be found at http://www.discounttiremotorsports.com. For more information about Discount Tire and America's Tire visit http://www.discounttire.com.
# # #