San Diego, CA (PRWEB) February 23, 2012
Throughout history, change has not come easy for most people, especially those in the business world. Today, however, constant change has evolved into the norm, escalating workplace stress levels and challenging those who need to change like never before.
The Art and Science of Changing People Who Don’t Want to Change: Giving Teams Access to Their Full Potential debuts at a critical time for America’s varied workplaces. Author Reut Schwartz -Hebron delves into fascinating new discoveries about the systems in the brain related to change, shows how our reliance on old models stands in the way, and offers a new tested solution for executing sustainable workplace changes.
Schwartz -Hebron is the founder of the Key Change Institute (KCI), a San Diego-based organization whose main purpose is to give leaders access to a new, science-based system that will allow them to optimize business results and gain access to their team’s full potential. KCI’s proprietary principles — which blend the power of new science with tested change management expertise — have been successfully implemented in a myriad of organizations ranging from Fortune 500s such as NIKE, Avaya, GSK, and Philips Medical to medium sized companies in a large variety of industries, military units, nonprofits, and government agencies. KCI’s systems are delivered virtually in the US and around the world.
Schwartz- Hebron’s “must read” book integrates organizational psychology, coherent management practices and neuroscience. It is especially geared to leaders of major organizations who are challenged to navigate ever -increasing regional and global change, and who recognize that their workforce teams are becoming more and more critical to the success of their businesses.
It is true today that leaders find themselves as members of every type of team environment — from virtual to autonomous to cross -functional to action- learning. Regardless, they face the ultimate challenge: How do they get teams to make needed changes so they can navigate through the common and not so common challenges their companies face?
The Art and Science of Changing People Who Don’t Want to Change addresses these challenges, and more. The book identifies the necessity of building teams with limited resources, increased demand, and a reduced staff (which has become all too commonplace). Schwartz Hebron offers a cutting edge solution for executing change, and introduces a bold, new way to engage and overcome resistance.
“Reut Schwartz-Hebron takes a basic insight of applied brain plasticity — the fact that the brain requires experience in order to encode and manifest directed change — and shows how to use this principle in a systematic way to create change in an organizational setting,” says Jeffrey M. Schwartz, MD Research Psychiatrist in the field of neuroplasticity, UCLA School of Medicine and author of You Are Not Your Brain. Marshall Goldsmith pens the book’s forward, saying “It is one of those rare books that you’ll want to take to heart, read it, study it, and share it with your team. The more time you invest in this process, the greater the return for your team and your organization.” Goldsmith is the Thinkers50 Leadership Award Winner – for the World’s Most Influential Leadership Thinker and the author of 31 books, including New York Times bestsellers, MOJO and What Got You Here Won’t Get You There.
The Art and Science of Changing People Who Don’t Want to Change Giving Teams Access To
Their Full Potential retails at $29.95 through Amazon.
MEDIA CONTACT: Andrea Martone, amartone(at)keychangenow(dot)com, 917 929 0527
Reut Schwartz -Hebron is available for media interview and speaking engagements
# # #