Stone Road releases third book: Made Again Volume 2: Practical Advice for Business Continuity Programs

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It's been a great year: revenue is up 25 per cent, profits are up, department teams are (is) functioning smoothly, your new product line has been a big seller and production efficiency and quality control have improved markedly. Employees are energized and the results of all the hard work is finally beginning to pay off.

Then disaster strikes. The CEO decideds to jump ship; a key competitor has just introduced what could be a game-changer in your industry; and on top of that, your entire sales team is suddenly up in arms over commission and compensation levels, threatening to quit if you don't come up with an enriched compensation package. In a short time, your business life has gone from glory to gory.

This is the world where Alex Fullick lives. Fullick is the Founder and Managing Director of StoneRoad, a business consultancy based in Southern Ontario specializing in Business Continuity Management (BCM) and Disaster Recovery Planning (DRP). Fullick is also an author, having published his first work in 2009 entitled Heads in the Sand; his second project, Made Again (Volume 1) was published in 2010.

Made Again (Volume 2) picks up where its precursor left off, offering practical Crisis Management, Disaster Recovery and Business Continuity advice for business owners and forward-thinking business executives. At its core, Made Again 2 asks business practitioners to work and hope for the best, but also to plan and prepare for the worst. It provides information tips and guidance for those that want to improve their BCM programs and provides details that can only be found through real-life experiences. Author Fullick encourages business owners and top execs to base their business-continuity plan on the four R's: Resiliency, Restoration, Recovery and Resumption. It’s within this framework that the essays and advice articles are written, as his mission is to teach leaders how to prepare for the bad times as best they can, rather than trying to figure it out when a disaster strikes. A well-designed business-continuity plan/program will allow a corporation to respond to a disaster/crisis quickly and effectively; without them, the waters get murky and crisis response becomes slow, lurching, unfocussed and can potentially destroy an organization.

Fullick has that rare communications gift – his conversational writing style breathes life and passion and easy understanding into complex business subjects. An reviewer had this to say about Fullick's conversational approach to writing: "It did not feel like I was being advised or taught, but more like I was having an informal chat with a friend. I would strongly recommend this book to anyone . . . "

Made Again 2 is that rare publishing commodity – it's informative, it's original and it's crisply and clearly presented. It's a must-read for those in business who need to be fully prepared for the absolute certainty of an absolutely uncertain tomorrow.

Author Alex Fullick is a writer based in Guelph, Ontario. When not hard at work at the keyboard, he can be found at the curling rink or, come summer, wandering the province's hiking trails.

Made Again: Volume 2: Practical Advice for Business Continuity Programs
by A. Alex Fullick
ISBN: 9780981365732


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