Rinnai Launches Digital Resource Center on Tankless Water Heaters

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Manufacturer Enhances Web Presence and Engages Consumers with New Online Destination

Until now, consumers had no real forum to discuss the functionality, performance, and benefits of tankless water heaters. Think Tankless fills this void and serves as an educational resource.

Rinnai Corporation, manufacturer of the No.1 selling tankless water heater brand in North America, recently enhanced its online presence with the launch of a digital resource center and blog called Think Tankless. Designed to keep consumers, builders and commercial developers informed about the latest news regarding tankless technology, Think Tankless provides Rinnai with a new way to share tankless-related articles, research findings, and energy saving tips with potential customers, while enabling site visitors to post comments and questions for Rinnai and other readers.

“We understand that most of our target consumers turn to the Internet when investigating new home technologies, so it’s extremely important for us to connect with them on the Web,” said Rinnai Vice President of Marketing Brad Sweet. “With Think Tankless, we’re able to offer a user-friendly, interactive experience for homeowners, builders and anyone else looking to learn more about tankless water heaters. By providing valuable information in an easy-to-navigate blog format, Rinnai is engaging with consumers on a new level, and we’re excited by the communications opportunities that are now available.”

Visitors to Think Tankless can quickly find the information of greatest interest to them by clicking on one of the site’s top navigation tabs. The “All Articles” tab allows users to scan the most recent posts, while the “Tankless Tips,” “Efficient Living,” and “Streaming News” tabs lead to more specific content.

Serving as a go-to resource for information on tankless water heaters, the “Tankless Tips” section features updates on new technological developments, news articles about tankless water heaters, and testimonials from real-life users about their decision to “go tankless.” The section also includes research findings about the performance, longevity, and energy efficiency of tankless water heaters in both residential and commercial applications. The “Efficient Living” tab offers readers practical advice for how to reduce home energy usage without compromising on comfort. While tankless technology will be a recurring subject, the articles will also cover energy saving improvements throughout the home, such as tips for minimizing CO2 emissions that result from household energy consumption. Under “Streaming News,” visitors will find a compilation of news items related to home heating and water heating, as well as announcements from Rinnai. This section also includes articles about current events that impact the tankless market, such as how the high costs of heating oil are driving more consumers to convert to gas.

“Millions of homeowners and businesses around the world enjoy the endless hot water and energy savings associated with tankless water heaters,” said Sweet. “However, we know that a significant number of consumers remain unaware of the advantages offered by tankless technology, or they are unsure as to whether a tankless unit will address their particular needs. Until now, consumers had no real forum to discuss the functionality, performance, and benefits of tankless water heaters. Think Tankless fills this void and serves as an educational resource for consumers, helping to strengthen Rinnai’s position as the leading tankless provider in the industry.”

Think Tankless articles can be shared through Facebook, Twitter, Google Plus, and more by clicking on the social network icons found at the bottom of each post. In addition, consumers can use the right side bar to search Think Tankless for specific information, to find a Rinnai tankless water heater dealer in their area, and to sign up for informative e-newsletters from Rinnai. Visitors also may quickly reference the top five most active posts on the site and browse by popular categories through a tag cloud.

For more information on Rinnai, visit rinnai.us.

About Rinnai
Rinnai America Corporation, a subsidiary of Rinnai Corporation in Nagoya, Japan, was established in 1974 and is headquartered in Peachtree City, Ga. Rinnai Corporation manufactures gas appliances including tankless water heaters, a wide range of kitchen appliances and heating and air conditioning units. As the technology leader in its industry, Rinnai is the largest gas appliance manufacturer in Japan and is the No. 1 selling brand of tankless gas water heaters in North America. Annual corporate revenues, including those of its subsidiaries, are in excess of $2.5 billion. With a global perspective to create 21st-century products for the home and business, Rinnai Corporation commits itself to safety and the pursuit of comfortable lifestyles. For more information about Rinnai and their entire product line, visit rinnai.us.


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