Girlpower Marketing Certified as Women's Business Enterprise by Women's Business Enterprise National Council

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Certification Satisfies Private Sector’s Growing Demand for Diversity

Girlpower Marketing, an Orange County‐based public relations and marketing communications firm, has been granted national Women’s Business Enterprise (WBE) certification by the Women’s Business Enterprise National Council (WBENC) through its regional affiliate, WBENC-West. The announcement was made today by Linda Landers, the firm’s CEO and founder. Girlpower Marketing’s official WBE status is in response to new expectations in the marketplace.

“Historically, WBE certification was only necessary to serve governments and other public agencies,” Landers explains, “but in recent years, our clients and others in the private sector have made diversity, both in their own staff and among their vendors, suppliers and consultants, a significant priority. Because WBENC’s certification process is credible and comprehensive, our prospective clients no longer have the burden of conducting their own due diligence. When they hire a WBE‐certified agency, like Girlpower Marketing, they are showing their staff, board members, customers and the public that they are truly committed to diversity.”

“We are proud of this certification,” she continues. “The more visibility women can gain as business leaders, the better it is for all of us. By successfully going through the WBE certification process and becoming involved with WBENC, we hope to accomplish some ambitious goals for Girlpower Marketing, our clients, and for all businesswomen.”

ABOUT GIRLPOWER MARKETING
Girlpower Marketing, LLC is a full‐service public relations and marketing agency that works with start-ups as well as established companies, helping them gain market share and leadership positions with the nation’s “chief purchasing officers” -- women. The firm has also formed strategic partnerships with other marketing agencies on behalf of their clients. For more information about Girlpower Marketing, please visit http://www.girlpowermarketing.com or write info(at)girlpowermarketing(dot)com.

ABOUT WBENC
The WBENC certification for women‐owned businesses is one of the most widely‐recognized and respected certifications in the nation and is accepted by over 700 major corporations across the country and a number of federal and government agencies. Companies seeking WBE certification by WBENC must be demonstrably 51% owned, controlled and operated by a woman or women. The organization not only reviews a company’s lengthy application, but also conducts site visits. WBENC is the leading third‐party certification organization for women‐owned businesses and is a powerful advocate for WBEs as suppliers to corporate America.

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Ingrid Culbert
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