Web Design Company FocusMX Creates In-house Eye Tracking Usability Lab

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FocusMX will utilize eye tracking software as part of the web design process for clients. The essential data collected is invaluable for designing web sites that hold a customer’s attention.

FocusMX understands that clients do not want a website. They want results in the form of increased sales, more brand exposure, or increased donations. Web usability is a critical factor of the web site design process that has a direct impact on an organization’s online success. Knowing where users are most likely to look allows for targeted placement of key web site features, thus providing a site with higher conversions and better results.

FocusMX will scientifically improve web usability in their in-house eye tracking lab. This state of the art lab allows clients to move a step ahead of the competition before their custom web site is launched. The design team receives instant, specific data which is used to make revisions to the original site. This makes the design process targeted and efficient.

Clients immediately see the incredible value in working with a company who offers usability testing as part of their service. The technology allows SMBs and non-profits to compete on a more level playing field. FocusMX is pleased to offer this added value to its clients as it is reflective of the company’s comprehensive direct response marketing philosophy.

About FocusMX

This unique service comes from FocusMx, an organization of experienced web site design and usability experts. FocusMX provides web design and marketing services to over 1000 clients throughout the United States including Fortune 500 companies, SMBs, and non-profits. FocusMX is a privately held company and is headquartered in Doylestown, Pennsylvania.


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Ruth Moore
Focus MX
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