New York (PRWEB UK) 23 February 2012
Phillips de Pury & Company is pleased to announce the sale of a unique customized Maybach featured in the video of the Grammy award winning song “Otis” , with JAY Z and Kanye West and directed by Spike Jonze, as Lot I of its New York Contemporary Art Evening auction to benefit Save the Children. The Evening auction will take place on 8th March 2012 at 450 Park Avenue, New York.
“JAY Z and Kanye West are towering figures in contemporary culture. They have greatly contributed to the artificial barriers between art, music, fashion and cinema to come down. Their video for 'Otis' became an instant classic. The Maybach they have transformed for it has the starring role." Simon de Pury, Chairman, Phillips de Pury & Company.
“The rains have arrived in some areas of East Africa, but the crisis is far from over. It will take many months for farmers and families to replenish herds and replant and harvest crops. The funds raised from auctioning off the ‘Otis” car are greatly needed to help sustain families over the next several months. We are grateful to JAY Z and Kanye West for offering up pop culture history to do good for children in Africa.” Carolyn Miles, President and CEO, Save the Children.
NOTES FOR EDITORS
SAVE THE CHILDREN
The Maybach sale proceeds will go to Save the Children, the leading independent organization creating lasting change in the lives of children in need around the world. It has been operating in Ethiopia, Kenya and Somalia over the last 20 years, where they monitor deteriorating conditions as the drought and food shortages, malnutrition, lack of safe water, and communicable diseases worsen in East Africa. The race to feed more than 12 million people facing severe food shortages in the Horn of Africa has seen humanitarian agencies make several funding appeals. Donor governments have contributed more than $1.46 billion out of the required $2.48 billion. Now celebrities like JAY Z and Kanye West have thrown their considerable influence behind the campaign to feed millions in the region, showing us their shared commitment to benefit those who need it most.
The current hunger crisis in Somalia, Kenya and Ethiopia—the worst in over 60 years—has left 13 million people needing assistance. Some 250,000 people still face starvation in Somalia alone. Save the Children has helped 2.5 million children and families in the Horn of Africa through feeding, water trucking, healthcare and education. Funds from the sale of the car, which is estimated to sell at auction for more than $100,000, could feed more than 4,300 children in the Horn of Africa for a month.
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